Coolest Brands! We’ve spent the last year answering this question: What makes a brand truly cool for kids?

Room 1 | 9:00 am - 9:30 am | Wednesday, February 28, 2024

We’ve spent the last year answering this question: What makes a brand truly cool for kids? We’ve done this by gathering spontaneous mentions from hundreds of hours of interviews with kids and teens aged 7-14 in the U.S., observing firsthand what brands kids are engaging with and talking about, leaning on our proprietary, longitudinal Trendspotter panel and then quantitatively measuring the brand love with our unique, innovative direct-to-kids omnibus.

Beano Brain is a kids and families specialist agency whose insight internally fuels all the touchpoints across the Beano Studios business, while also independently helping external, global clients make decisions based on authentic kids insights.

We’ve spent the last year trying to answer this question: What makes a brand truly cool for kids?

We’ve done this by gathering spontaneous mentions from hundreds of hours of interviews with kids and teens aged 7-14 in the U.S., observing firsthand what brands kids are engaging with and chatting about, leaning on all our proprietary, longitudinal Trendspotter panel and then quantitatively measuring the brand love with our unique, innovative direct-to-kids omnibus.

The top cool brands include various sectors: gaming, social media, food, drink and entertainment. The presentation brings to life the key qualities that make brands stand out for kids and how they are markedly different from those for adults. With this generation’s predisposition for nostalgia and a mix of the old and the new, we’ll cover how the brands that are garnering brand love now are nurturing lifelong fans.

Key Takeaways:

1. Which brands kids think are cool.
2. A deeper understanding of what drives cool for kids.
3. How brands can make a relevant connection with Gen Alpha kids.

Consumers Presentation by End-Client Research Report