Reinventing brand health tracking at The Wonderful Company: A FIJI Water case study
Room 1 | 3:45 pm - 4:15 pm | Thursday, February 29, 2024
The Wonderful Company is a privately held $5 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day. Our iconic portfolio of brands includes Wonderful Pistachios, Halos, POM Wonderful, FIJI Water, Teleflora and JUSTIN wine, among others.
Join the session to hear how the in-house research and insights team reinvented our routine brand trackers into a more holistic picture of measuring brand health by connecting the dots between self-stated attitudes, behavioral data, sales and macro trends.
Key Takeaways:
- The importance of integrating behavioral and attitudinal data to see the full picture.
- The power of leveraging an in-house research team with different areas of data expertise.
- The importance of thinking like an investigative journalist in a research role.
Speakers:
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