Against all odds: Shaping a future once thought impossible
Room 3 | 1:30 pm - 2:00 pm | Thursday, February 29, 2024
Join a client-side brand builder and Hotspex to discover how they have changed the effort-value equation via automation and AI to take best-in-class behavioral packaging, brand communications and design thinking to the next level. Future-proof your role by unlocking practical ways you can leverage technology to enable human expertise to focus on where we can add the most value – insight development, storytelling and embedding the learning in the business.
Key Takeaways:
- Transformation from projects to platforms.
- AI-powered value creation.
- Integrative thinking, combining behavioral observation and implicit psychometrics.
Speakers:
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