Partnering in research: Five essential elements of successful client/supplier partnerships
Room 4 | 2:15 pm - 2:45 pm | Thursday, February 29, 2024
Join Tanya Pinto, principal UX Researcher at Microsoft and founder of Baal Dan Charities, and Marc Goulet, partner at Russell Research, as they share some of the essential elements of partnering successfully across many diverse brands, companies and research priorities.
Tanya and Marc have navigated research partnerships that have spanned everything from global tracking studies to bespoke and niche consumer and B2B projects. Working together for over 20 years, they have developed a replicable framework that covers best practices when initiating and scoping potential research partnerships, building trust and long-term relationships that have impact and maximizing stakeholder value.
Key takeaways:
- Identifying key use cases for client-supplier partnerships.
- Structuring client-supplier partnerships to optimize efficiency.
- Utilizing partnerships to maximize stakeholder value.
Speakers:
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