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TBD
3:00 pm -
7:00 pm
Exhibitor Load-In
6:00 pm -
11:00 pm
Pre-event Networking Mixer!Separate registration required.
8:00 am -
5:00 pm
Registration and Expo Hall Open
8:15 am -
9:00 am
9:00 am -
9:30 am
Room 1
Coolest Brands! We’ve spent the last year answering this question: What makes a brand truly cool for kids?
Beano Brain
Room 2
Evaluating the performance and future of Emotion AI
Sentient Decision Science
Room 3
Survey says! How to make reporting more experiential (Game show, anyone?)
Wonderlust Collective, Session Curated by QRCA
9:45 am -
10:15 am
Room 1
How Mars Innovation uses AI for quant/qual feedback at speed and scale
Knit, MARS Snacking
Room 2
How to strategically apply AI to qual data sets for better accuracy
aha insights technology
Room 3
Seven major problems in insights today (and some solutions)
Sekisui House
Room 4
From Doritos to Disney – and beyond: An interview with longtime corporate researcher Pamela Forbus
M/A/R/C Research, Pernod Ricard
10:30 am -
11:00 am
Room 1
This is how you deploy AI in qual consumer insights
GetWhy
Room 2
Accelerating your brand with pladis Global
Suzy, pladis Global
Room 3
Nascent Startups: How to spend your first 100 days and $100 when you have an idea for a tech business (hint: leverage market research superpowers)
Nascent Startups
Room 4
Human as North Star: Seeking human truth when innovation itself wants to throw you off course
Toluna, Kimberly-Clark Corporation, PepsiCo
11:15 am -
11:45 am
Room 1
That’s my story and I’m sticking to it: How storytelling in employee research can drive a customer-focused culture
Duquesne Light Company
Room 2
Automated reporting done right!
E-Tabs
12:00 pm -
12:30 pm
Room 1
Innovating icons: A Nestlé case study
DIG Insights, Nestlé
Room 2
Tapping the hidden job market for research career opportunities and elite talent
Research Innovation and ROI, Inc.
Room 3
Demand landscape: The power of understanding consumer demand
MarketVision Research, VisioNova Consulting LLC
Room 4
From living spaces to workplaces: Sonos’ community-led journey into commercial territory
Sonos Inc., Fuel Cycle
12:30 pm -
1:30 pm
Lunch (Light Food Fare in the Expo Hall)
1:30 pm -
2:00 pm
Room 1
2024 trends in research: Fact or fiction?
Sago
Room 2
Run programs, not projects to really make an impact
Relative Insight, Connelly Partners
Room 3
Generative AI: Expectations vs. reality
Rotary, Stravito
2:15 pm -
2:45 pm
Room 1
From passive observation to active prediction: ProQuo demonstrates how AI has transformed market research into a brand manager’s ultimate sidekick
ProQuo AI
Room 2
Insights that ignite: Principles and practices for moving your insights audience to action
Finch Brands, Sodexo
Room 3
Navigating tomorrow: How to effectively use generative AI for your insights operations
SightX
Room 4
Changing a brand position using behavioral science
Shell, Protobrand
3:00 pm -
3:30 pm
Room 1
Wide-open listening: Stop focusing on gathering data and let the consumer lead the conversation
FaderFocus
Room 2
Practical career advice for consumer insights professionals
Kimberly-Clark Corporation
Room 3
From insights to impact: Power of AI and qualitative insights
Behaviorally
Room 4
Equity and inclusivity in user experience research: A necessity, not a luxury
Key Lime Interactive
3:30 pm -
4:00 pm
Afternoon Snack Break in the Expo Hall
4:00 pm -
4:30 pm
Room 1
Centralizing insights in a decentralized global enterprise: Winning with global CX measurement
Sysco Corporation, Inc.
Room 2
Giving the gift of joy to consumers and research participants, as well as to yourself
The Art and Science of Joy
Room 4
A new era: How John Deere is harvesting deeper insights with conversational, mobile-first communities
John Deere, Rival Group (Rival Tech and Reach3)
4:45 pm -
5:15 pm
Room 1
Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge
Mindstate Group
Room 2
What does branding taste like? Simply Good Foods explored their own ‘brand taste’ to uncover the consumer psychology behind this common-yet-strange effect
Curion, Simply Good Foods USA, Inc.
Room 3
Inclusive research: Unveiling the truths of Latino consumers
COMARKA Research
Room 4
Looking back and looking forward: Steve Schlesinger and Merrill Dubrow in conversation
M/A/R/C Research, Sago
5:15 pm -
6:30 pm
Cocktails with Quirk's
8:30 pm -
10:30 pm
Line DancingLearn more.
8:00 am -
5:00 pm
Registration & Expo Hall Open
8:15 am -
9:00 am
9:00 am -
9:30 am
Room 1
Consumer co-creation: How using real-time consumer feedback allowed Conair to launch a successful new product in five months
Conair
Room 2
Awakening a sleepy category: Leveraging emerging signals and need states to inspire consumers to engage with a burden category
Serta Simmons Bedding
Room 3
TBD
Room 4
Aligning with CXOs for insights that drive growth!
Research Innovation and ROI, Inc., Dairy Max, MoneyGram
9:45 am -
10:15 am
Room 1
Cross-functional integration of category and shopper insights for next-level impact
Church & Dwight
Room 2
Everything has changed: Best practices for hiring and getting hired in the post-COVID era
Reeve & Associates
Room 3
Unveiling shopper desires: Targeting survey research based on verified shopping behaviors for more relevant, consumer-centric insights
Waterpik, Prodege, LLC
Room 4
Navigating the Great Respondent Revolt
Sekisui House
10:30 am -
11:00 am
Room 1
Uncovering the thread between personal and brand values: Connecting beliefs with behaviors
quantilope, Organic Valley
Room 2
Avoiding research limbo: How to keep your research from sitting on the shelf
Zeldis Research
Room 3
Creating a better B2B survey: Business professionals speak out
Quest Mindshare
11:15 am -
11:45 am
Room 1
Got coconut milk? Exploring plant-based food trends with Vita-Coco
aytm, Vita Coco
Room 2
How Gen Z live well with QSR: Building brand loyalty with the digital dining generation
The Olinger Group
Room 4
AI: The promise and threat for research
Radius
12:00 pm -
12:30 pm
Room 2
Real-world AI in action: How Fossil Group is unlocking empathy at scale with high-trust AI
Canvs AI
Room 3
Bridging the $300 billion divide: Mining the gaps with Black consumers
Mahogany Insights
Room 4
Thriving through the unexpected: Dallas Mavericks CEO Cynt Marshall on a career of listening and learning (45-minute session)
M/A/R/C Research, Dallas Mavericks
12:30 pm -
1:30 pm
Lunch (Light Food Fare in the Expo Hall)
1:30 pm -
2:00 pm
Room 1
Helping the (insight) novice stakeholder make insight-led decisions
Formula E
Room 2
Are bots driving your brand love? – Quantifying the effect of fraud in market research
Rep Data
Room 3
Against all odds: Shaping a future once thought impossible
Hotspex
Room 4
Futurish: The science and art of identifying near-future trends
Health Care Service Corporation
2:15 pm -
2:45 pm
Room 1
Qualitative data analysis: Using Braun and Clarke thematic analysis approach
Transamerica
Room 2
Six most important steps to user persona development
Mary Kay
Room 3
It’s not about the product: How embracing culture turns customers from buyers to fans
Crowd DNA
Room 4
Partnering in research: Five essential elements of successful client/supplier partnerships
Russell Research, Microsoft
3:00 pm -
3:30 pm
Room 1
TBD
Room 2
Navigating the storm: Lessons from the insurance industry in fostering a customer-centric approach amidst a challenging scenario
J.D. Power
Room 3
Michaels MakerPlace.com: Built and powered with consumer insights
Michaels Stores Inc.
3:45 pm -
4:15 pm
Room 1
Reinventing brand health tracking at The Wonderful Company: A FIJI Water case study
The Wonderful Company
Room 2
Providing ‘meat on the bones’: The value of qualitative research
KNow Research, Session Curated by QRCA
Room 3
TBD
Room 4
Doing more with less
Ipsos, Arendt Consulting, Petlibro
4:15 pm -
5:15 pm
Happy Hour
5:30 pm -
8:30 pm
Leaping for Insights Happy HourRegister here.
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TBD