Futurish: The science and art of identifying near-future trends

Room 4 | 1:30 pm - 2:00 pm | Thursday, February 29, 2024

In this session, we will talk about how to create a systematic process to identify and monitor future trends within the context of your industry and organization and how this can prepare you to adapt to changing market dynamics and exceed customer expectations.

In the fast-paced business environment, it can be hard to keep up with current technology and trends. So, how do you plan for the risks and opportunities that your organization may face within the next few years? There are plenty of futurists looking 10-15 years down the road but how do you look just ahead and around the corner?

Identifying future trends can help your organization prepare to address risks and opportunities before they become a reality to keep you ahead of, rather than chasing after, your competitors.

Creating a future trends program can create content, used by various departments from product development through executive leadership, that can help your research team be recognized as a thought leader in your organization.

Key takeaways:

1. Create an appetite for a future trends program in your organization.
2. Scope your future trends program.
3. Develop a future trends feedback loop.

Best Practices Presentation by End-Client Technology