Breaking barriers not bonds: Unveiling the dos and don’ts of marketing to Hispanics and effectively impacting your reach

Room 4 | 3:00 pm - 3:30 pm | Thursday, February 29, 2024

Natalia Infante Caylor, PhD will show how brands misunderstand the multifaceted layers of the Hispanic culture, affecting the ability to reach this important segment in a culturally sensitive way.

The presentation will help you better understand the diverse Hispanic market landscape, discovering how cultural sensitivity can be harnessed as a powerful tool in crafting resonant marketing strategies.

The presentation will not only spotlight successful campaigns that authentically engage Hispanic audiences but also address potential pitfalls and challenges that arise when cultural insights are overlooked.

Dr. Caylor, is a native speaker of Spanish and has taught multiculturalism and Spanish languages and cultures at several universities.

Key takeaways:

1. Five actionable communication strategies to authentically resonate with the diverse Hispanic demographic.
2. Cultural perspectives to help you navigate the nuances of Hispanic marketing successfully.
3. Strategies for your brand to establish meaningful connections and lasting relationships with this growing consumer segment.