Six most important steps to user persona development
Room 2 | 2:15 pm - 2:45 pm | Thursday, February 29, 2024
How to better understand, empathize and communicate with your consumers using personas.
Mary Kay built and leveraged UX personas to understand beauty consultant and consumer experiences, needs and behaviors. Join us to learn how to build personas to empower experiences for your brand.
Key takeaways:
- Why we need personas.
- How we build personas.
- How to use personas to drive decisions.
Speakers:
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