Seven major problems in insights today (and some solutions)

Room 3 | 9:45 am - 10:15 am | Wednesday, February 28, 2024

Our insights industry is facing critical challenges that demand immediate attention to remain relevant in today’s rapidly evolving world. Having spent 25 years in this industry, I am compelled to shed light on seven pressing issues that require our immediate attention. Join me as I highlight and discuss practical solutions that can elevate our industry to new heights of excellence. Let’s pave the way for a better future for our industry and meet the changing needs of our clients.

The traditional marketing research methods of yesteryear have failed to keep up with the changing times, leaving us unable to accurately predict human behavior and provide valuable insights to our clients. The industry is plagued with archaic survey techniques, ratings scales and flawed sample structures that fail to capture the nuances of human communication and decision-making.

Thankfully, recent advances in conversational research, cutting-edge sampling techniques and neuroscience have paved the way for our industry’s evolution.

Join Jason as he delves into the “Seven Problems in Insights Today.” Discover practical solutions that can help us do better and push our industry forward. Let’s embrace the future of marketing research and deliver transformative results to our clients.

Key takeaways:

• Discover more reliable and validated methods for superior decision-making than conventional research methods.
• Witness real-life instances of how to implement superior methods.
• Contemplate novel approaches to introduce into your organization.

 

Best Practices Consumers Presentation by End-Client