Equity and inclusivity in user experience research: A necessity, not a luxury

Room 4 | 3:00 pm - 3:30 pm | Wednesday, February 28, 2024

In a rapidly evolving digital landscape, understanding equitable and diverse user perspectives is no longer a nice-to-have but an absolute need-to-have. Join Eugenio Santiago, president, and Tony Moreno, director of UX Research, from Key Lime Interactive as they examine the role of equity and inclusivity in user experience (UX) research and explore how embracing inclusivity enhances the effectiveness of UXR methodologies, ensuring that products and services are designed with a broader range of users in mind.

This session is a must-attend for research and marketing professionals alike, seeking to elevate their impact on user satisfaction. Don’t miss this opportunity to gain valuable and actionable insights into why equity and inclusivity are necessities in UX research.

Key takeaways:

1. Learn about best practices and considerations when incorporating equity and inclusivity into your UX research.
2. Explore examples of how inclusivity in research has positively impacted product and service design.
3. Gain actionable insights about tools and approaches to elevate your UX research strategies, ensuring a more equitable and inclusive digital experience.

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