Room 4 | 2:15 pm - 2:45 pm | Wednesday, February 28, 2024
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Business brands often fail to capture this personal connection by focusing on functional characteristics and miss the brand’s essence.
Shell will share how Protobrand helped them on their journey to become a partner in decarbonization. Leveraging behavioral science technology rather than relying on preset statements, we helped define the meaning of partnership by capturing the authentic voice of customers. This approach helped Shell build a strategy of meaningful connections with consumers and provided insights on engaging with future customers.
Key Takeaways:
Speakers:
More sessions
The recent proliferation of AI has direct implications for the consumer insights sector. As such, the Radius innovation team has been tracking the space for a while now and has [...]
Natalia Infante Caylor, PhD will show how brands misunderstand the multifaceted layers of the Hispanic culture, affecting the ability to reach this important segment in a culturally sensitive way. The presentation [...]
Join Tanya Pinto, principal UX Researcher at Microsoft and founder of Baal Dan Charities, and Marc Goulet, partner at Russell Research, as they share some of the essential elements of [...]