Presenter
Sessions from Mary Kay:
Uncovering hidden links: Using sensory data to predict consumer behavior with mascara
Ever struggled connecting consumer needs and motivation to product attributes? While this is a complex process, it is nonetheless necessary to provide clear direction during product development. To make it [...]
Wednesday | 9:00 am - 9:30 am | Room 4
Six most important steps to user persona development
How to better understand, empathize and communicate with your consumers using personas. Mary Kay built and leveraged UX personas to understand beauty consultant and consumer experiences, needs and behaviors. Join us [...]
Thursday | 2:15 pm - 2:45 pm | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200