How Gen Z live well with QSR: Building brand loyalty with the digital dining generation

Room 2 | 11:15 am - 11:45 am | Thursday, February 29, 2024

Generation Z lives in a digital world and this is no truer than with their dining preferences. Uncover the recipe for success to building brand loyalty with this critical consumer group. Through identifying the Live Well motivations within this segment, consumer brands can create deeper loyalty, higher spend per purchase and brand evangelists that drive greater share of wallet and higher NPS.

This interactive Q&A session with The Olinger Group and The Loomis Agency will share how Live Well Insights drives marketing and product teams forward with more impact. Why? Research with the Live Well consumer lens helps you identify how to influence the most valuable consumer within each of your segments, understanding how you can win or lose with the most important customers you have.

Key Takeaways:

1. Who is the Live Well consumer and why do they matter to my brand?
2. Understand why the Live Well consumer has the strongest impact on your brand’s success.
3. Learn how your brand can identify the Live Well consumers within your existing consumer segmentation.

Case Study Presentation by Supplier Restaurants