From insights to impact: Power of AI and qualitative insights

Room 3 | 3:00 pm - 3:30 pm | Wednesday, February 28, 2024

Embark on a transformative journey with Behaviorally’s GLADYS, a revolutionary tech-enabled platform reshaping behavioral qualitative research by extracting real-time insights from the most valuable moment in marketing: the purchase transaction. Experience seamless collaboration with moderators, swift exploration of consumer responses and dynamic probing, all within an accessible platform. GLADYS integrates qualitative research with AI-driven PackPower Score™, predicting sales impact effortlessly. Join us to revolutionize your approach to qualitative insights and shape the future of market research.

Key Takeaways:

1. Real-time collaboration: Step into the Shopper Lab from any location and seamlessly interact with moderators for swift exploration of consumer responses and dynamic probing.
2. Integration of AI into qualitative research: Learn how AI is transforming qualitative insights all in one tech-enabled platform.
3. Revolutionize insights: Gain a strategic advantage in understanding and influencing crucial purchase decisions, reshaping your brand’s journey with unparalleled insights from GLADYS.

Consumers Methodologies Presentation by Supplier