Navigating tomorrow: How to effectively use generative AI for your insights operations

Room 3 | 2:15 pm - 2:45 pm | Wednesday, February 28, 2024

Generative AI is here. Are you ready?

Join us at the forefront of innovation as we dive into the practicalities of utilizing this new technology in consumer insights. Discover cutting-edge strategies, explore transformative tools and learn how to gain valuable insights at a speed and efficiency level that never existed in the industry – until now. Consider this your crash course on the innovations that will drive the future of consumer understanding.

During this session, Naira Musallam, PhD will explore a wide range of generative AI capabilities and their practical business applications, from project creation and data analysis to visualization and asset creation, closing with a discussion on privacy, ethics and the improvements ahead.

Key Takeaways:

1. The opportunities presented by generative AI and the ways it can be applied, from project creation and data analysis to visualization and asset creation.
2. The challenges, shortcomings and limitations of generative AI and how to handle them in the most effective way.
3. The power that augmenting generative AI with human capabilities will have on driving our industry forward.

Best Practices Presentation by Supplier Technology