The need for customer centricity has soared to the top of the list of organizational priorities for most businesses. For many, it is a philosophy and a pledge which is [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
User-centric web design is essential for success with digital touchpoints. But did you know that a lot of the browsing process is unconscious – and outside of the awareness of [...]
Thursday | 10:45 am - 11:15 am | Room 2
The MRS Guidelines cover sampling, language and methodologies and offer advice to client-side researchers. This session looks at the learnings from these guidelines and provides practical advice for implementation. Key takeaways: Awareness of [...]
Wednesday | 2:30 pm - 3:00 pm | Room 4
BVA BDRC has partnered with E-Tabs since 2018 to create greater efficiencies in their reporting. BVA BDRC is an international full-service market research company that continually strives to innovate and [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
In any team, fostering a culture of continuous learning is paramount to staying ahead in the field of innovation. This involves not only acquiring new knowledge but also integrating it [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2
How can a moderator most effectively handle an emotionally charged interview topic? How does one maneuver when an interview suddenly becomes emotional for the respondent? Dealing with emotional content can be [...]
Wednesday | 10:00 am - 10:30 am | Room 1
Understanding cultural shifts is key in delivering the vision of a future-focused company like Sky. This session will outline the journey to embed cultural insight in the business, its impact [...]
Thursday | 2:30 pm - 3:00 pm | Room 3
Artificial intelligence is revolutionizing market research, transcending traditional boundaries to deliver unprecedented speed and cost efficiency. AI doesn’t just automate processes – it reinvents them. Used in combination with human intelligence, [...]
Thursday | 11:30 am - 12:00 pm | Room 5
Amongst all the bubble and squeak about AI, a lot has been claimed about what AI cannot do as well as what it can. Most discussion is more or less [...]
Thursday | 11:30 am - 12:00 pm | Room 3
Burnout remains a pervasive issue in the industry, particularly among market researchers striving to meet stakeholder/client expectations while balancing personal well-being. In this talk, we will explore practical strategies and [...]
Thursday | 1:45 pm - 2:15 pm | Room 2
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Thursday | 12:15 pm - 12:45 pm | Room 2
Consumer demand for reliable home connectivity and high-quality digital services has undergone an acceleration. In today’s post-pandemic world, evolved consumer lifestyles and a digital revolution mean connectivity is king, inside [...]
Wednesday | 10:00 am - 10:30 am | Room 3
In the era of the digital revolution, consumers not only consume digital assets but also actively contribute by creating new digital content. This shift in consumer behavior has raised doubts [...]
Thursday | 3:15 pm - 3:45 pm | Room 3
Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]
Thursday | 12:15 pm - 12:45 pm | Room 1
While talk of customer-centricity has never been more prevalent, the truth is that it’s not translating into action. U.K. customer experience and service benchmarks alike both highlight a recent drop [...]
Wednesday | 11:30 am - 12:00 pm | Room 5
A large part of market research budgets is spent on acquiring respondents and data collection. Are you happy with your data quality? How is the engagement of those respondents? And [...]
Thursday | 1:45 pm - 2:15 pm | Room 1
In an era where the spirits landscape is constantly evolving, this study delves into the heart of consumer attitudes and behaviors towards Scotch and its counterparts within the whiskey category. [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back [...]
Thursday | 1:45 pm - 2:15 pm | Room 4
The NHS is committed to putting the patient at the heart of everything it does – it is a key tenet and included in its constitution. In this presentation, NHS [...]
Wednesday | 2:30 pm - 3:00 pm | Room 2
In the age of immersive experiences, the rise of extended reality (XR) technologies and the changing habits of new generations has created new challenges that traditional methods struggle to handle. [...]
Thursday | 10:00 am - 10:30 am | Room 5
In our pursuit of innovation, the mantra of “fail fast” has become a rallying cry. Remarkable tales from client-side leaders in their fields reveal the wins found in epic fails and [...]
Thursday | 12:15 pm - 12:45 pm | Room 5
In a collaborative effort between De Beers, a globally recognized leader in the diamond industry and Inspirient, a pioneering provider of automated analysis technology, this presentation introduces a novel approach [...]
Thursday | 10:00 am - 10:30 am | Room 3
Our consumer brand clients expect us to conduct consumer research at speed and scale to deliver powerful story insights. But finding the diamonds of human truth and business opportunities in [...]
Wednesday | 10:45 am - 11:15 am | Room 3
The global pandemic put the Guide Dogs charity into a firefighting mode, forcing a short-term mind-set, but there was a need to reset the strategic horizon to build more long-term [...]
Wednesday | 10:45 am - 11:15 am | Room 4
Join Deirdre van Zyl, Diageo’s head of innovation planning and insight in Africa, and Nicole Teh, strategic account director at Zappi, as they delve into Diageo’s consumer-centric approach to product [...]
Wednesday | 12:15 pm - 12:45 pm | Room 3
The global ready to drink (RTD) alcoholic beverage market has exploded over the last few years; it’s expected to grow by 12% in volume between 2022 and 2027, achieving $40 [...]
Wednesday | 3:15 pm - 3:45 pm | Room 4
Our world is changing in both clear and uncertain ways and we must think differently. Global food company Kerry Taste & Nutrition partnered with Kantar Futures to explore the scenarios [...]
Thursday | 3:15 pm - 3:45 pm | Room 4
Sydney Sweeney, Martha Stewart, Rihanna. Brands spend millions of marketing dollars on celebrity endorsements each year. But are those investments paying off? In this session, John Curran and Danielle Wiseman [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
In the summer of 2020, with most of the world in lockdown, something very important happened, but which hardly anyone noticed at the time: “Gen Z” became more Googled than [...]
Wednesday | 12:15 pm - 12:45 pm | Room 1
Environmental issues and climate change are hot topics these days. Many of us, not just the scientists, environmental/climate activists, or some politicians, are trying to figure out what we can [...]
Thursday | 1:45 pm - 2:15 pm | Room 5
Everyone knows that in theory, investing in your brand is a key part of delivering long-term success. It helps you stand out against your competitors, enables you to charge a [...]
Wednesday | 1:45 pm - 2:15 pm | Room 1
PepsiCo set out to develop a better innovation insights and predictive analytics system. It puts sales predictive tools at users’ fingertips, allowing them to identify winners faster, make ideas stronger [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
In today’s competitive market, trustworthy insights from hyper-targeted audiences are more crucial than ever for powering tactical and strategic business decisions and growing consumer centricity. In this session, we’ll share a [...]
Wednesday | 4:00 pm - 4:30 pm | Room 5
Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that [...]
Wednesday | 11:30 am - 12:00 pm | Room 3
The in-store retail scenario continues to pose challenges and shopper attention is at a premium. Overcoming these challenges is particularly crucial for the profit and non-profit sectors alike as they [...]
Wednesday | 2:30 pm - 3:00 pm | Room 1
Insights can only realize their full value if stakeholders are engaged and commit to using them. At Samsung we’ve been able to achieve this by using key tenets of marketing [...]
Thursday | 2:30 pm - 3:00 pm | Room 2
The relationship consumers hold with products and brands has undergone an enormous shift. Understanding these revised relationships often requires a deeper connection than can be found on a Zoom call [...]
Thursday | 3:15 pm - 3:45 pm | Room 5
How clients and agencies work together can affect not only the quality of the work but peoples’ well-being. With a goal to mitigate pressure points that can lead to stress [...]
Wednesday | 11:30 am - 12:00 pm | Room 4
Are you looking to introduce a spark of freshness into your advertising strategy? The next frontier for marketers around the world is to embrace the potency of brands on TikTok! [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
Warner Bros. Discovery shares how it incorporates social listening and social analytics within its consumer research toolkit. The presentation underscores WBD’s commitment to staying attuned to the pulse of its [...]
Wednesday | 1:45 pm - 2:15 pm | Room 4
Clever Kevin is MDI’s AI-driven qualitative moderator who strives to take advantage of AI’s benefits – streamlining often cost-prohibitive and time-consuming research tasks. Clever Kevin aims to make qualitative research [...]
Wednesday | 3:15 pm - 3:45 pm | Room 5
Cambridge University Press & Assessment is a heritage brand dating back as far as 1534. With that come many advantages, but also some challenges with how things progress. A brand [...]
Wednesday | 10:00 am - 10:30 am | Room 2
Forsta’s managing director of market research at Manny Rodriguez will discuss how surveys, cross-tab reports, response coding and many other traditional research tools may all soon be things of the [...]
Thursday | 10:45 am - 11:15 am | Room 5
Ever wondered what the research industry could do without? In this interactive game show, two teams of client- and agency-side industry leaders will put forward their contenders to be banished [...]
Thursday | 2:30 pm - 3:00 pm | Room 4
We are well aware of how the cost-of-living crisis is impacting people’s ability to put food on the table and pay their rent. But these immediate and tangible impacts are [...]
Thursday | 3:15 pm - 3:45 pm | Room 1
With the rising cost of living, AXA UK wanted to find out what it looks and feels like to live in these changing times. In response, AXA UK has produced [...]
Thursday | 10:00 am - 10:30 am | Room 1
Join Katie Angier, global consumer insight and analytics lead at Reckitt, alongside Jilleun Eglin, senior director of product at Discuss, for this session on revolutionizing consumer empathy in the current [...]
Thursday | 10:45 am - 11:15 am | Room 3
Fraud has grown exponentially in the online world in recent years and the panel industry is no exception. But who’s committing panel fraud? Why is it beneficial for these fraudsters? [...]
Thursday | 10:45 am - 11:15 am | Room 1
You can’t leave growth to chance, brands must intentionally look for new spaces in which to innovate. Those spaces must be meaningful and different from your competitor and incremental to [...]
Wednesday | 1:45 pm - 2:15 pm | Room 2
With budgets tightening and a focus on prioritization, it’s easy for brands to play it safe for short-term wins: research shifts from the truly exploratory to churning out regenerative propositions [...]
Wednesday | 11:30 am - 12:00 pm | Room 2
We can learn a lot about people from how they communicate online. Not by looking at the number of engagements with a post or the amount of retweets but by [...]
Wednesday | 12:15 pm - 12:45 pm | Room 5
In a continuously disrupted and ever more competitive world, insights leaders need to be agile and adaptive in how we attract new talent to the profession and grow the competencies [...]
Wednesday | 10:00 am - 10:30 am | Room 4
As the U.K. regulator and professional and trade body, MRS has been collecting data on the market for research in the U.K. for many years. In this session the latest [...]
Wednesday | 10:45 am - 11:15 am | Room 5
The ability to translate raw data into interesting insights and memorable narratives is one of the most valuable skills you can have as a research practitioner. Gareth Lofthouse, co-founder of [...]
Wednesday | 12:15 pm - 12:45 pm | Room 2
What does it take to gain insights that transcend borders? International quantitative research requires acknowledging cultural differences, and innovative methodologies and engaging survey design can make all the difference. Join [...]
Wednesday | 2:30 pm - 3:00 pm | Room 3
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Stephen Priestnall and James Cuthbertson as [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
When Kimberly Clark had the opportunity to pitch to a prospective trade customer, they wanted to persuade the supermarket to stock one of their products. To do this, they knew [...]
Wednesday | 10:00 am - 10:30 am | Room 5
So much of market research focuses on end consumers but in alcohol, bartenders play a critical role, whether through designing menus, recommending a brand or encouraging a consumer to try [...]
Thursday | 1:45 pm - 2:15 pm | Room 3
The world around us is changing quickly. The context in which consumers make decisions looks very different today than just a few years ago. We are in a cost-of-living crisis [...]
Thursday | 10:00 am - 10:30 am | Room 4
In this fireside chat, we will dive into how implementing qualitative consumer insights early and often will be transformative for marketing effectiveness. Key takeaways: How technology is enabling near real-time qualitative insights [...]
Wednesday | 12:15 pm - 12:45 pm | Room 4
Hear from Andrew Flavin from the Reckitt UK shopper insights team on how Nailbiter videometrics uncovered unique insights into how the eco-conscious shopper navigates through the store to make a [...]
Thursday | 3:15 pm - 3:45 pm | Room 2
Qualitative research went through a seismic shift during the global pandemic. Methods that were once deemed unrealistic or sub-optimal became the de facto standard. Now that four years have passed, [...]
Thursday | 2:30 pm - 3:00 pm | Room 5
Learn how to reconnect with audiences and unlock lost opportunities. Not representing your “true” audience could mean you are missing out on vital growth for your brand, product or service. Representation [...]
Wednesday | 3:15 pm - 3:45 pm | Room 1
In this session, we’re diving into how decision science, neuroscience and marketing come together. Phil Barden, the author of the bestseller “Decoded,” will share the latest findings from behavioral economics, [...]
Wednesday | 1:45 pm - 2:15 pm | Room 3
Join us for a thought-provoking session that opens the path from artificial to augmented intelligence in market research. We will explore how we, as an industry, can transcend traditional AI’s [...]
Thursday | 11:30 am - 12:00 pm | Room 2
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
Wednesday | 11:30 am - 12:00 pm | Room 1
Shoppers’ e-store navigation combined with their physiological responses have shown significant differences among planned, unplanned and impulse purchases in terms of shoppers’ emotional engagement and cognitive involvement in the decision-making [...]
Thursday | 2:30 pm - 3:00 pm | Room 1
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Thursday | 11:30 am - 12:00 pm | Room 1
Caroline van den Bos, insight and client experience director at Lloyd’s Register, joins Insight Management Academy CEO James Wycherley to describe her journey setting up a new global insight function [...]
Thursday | 12:15 pm - 12:45 pm | Room 3
Parveen Bdesha, former insight lead at News UK and eBay Europe, talks to Lisa Dutton, head of team development at the Insight Management Academy, and reflects on her work to [...]
Thursday | 10:45 am - 11:15 am | Room 4
Debra Walmsley, head of insight at Virgin Atlantic, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of insight at Virgin Atlantic. Key takeaways: How Debra [...]
Wednesday | 4:00 pm - 4:30 pm | Room 4
Carolina Otero, head of group insight, UK&I at Nestlé, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of the insight team at Nestlé. Key [...]
Wednesday | 10:45 am - 11:15 am | Room 2
Join us for an insightful exploration of Boxclever’s collaboration with Dunelm, a leading homewares and furniture retailer, to redefine their market segmentation approach. Facing challenges in customer growth and retention [...]
Thursday | 10:00 am - 10:30 am | Room 2
In this dynamic session, dive into the world of consumer insights based on online reviews. Discover how technology plays a part in understanding the consumer world and cutting through the [...]
Wednesday | 2:30 pm - 3:00 pm | Room 5
In 2020, Visa announced a multi-year goal to digitalize 50 million small and medium-sized businesses (SMBs) worldwide. As part of its efforts to better understand the needs and expectations of [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
Wednesday | 10:45 am - 11:15 am | Room 1
This session introduces the Insight team at the UK Health Security Agency and provides an overview of the types of research that we carry out to support the agency’s decision-making. [...]
Thursday | 11:30 am - 12:00 pm | Room 4
Explore how segmentation isn’t just a tool for customer categorization, it’s a catalyst for brand growth. A case study by Pentland Brands and Endura, presented alongside our research partner, ImpactSense. Over [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3
In the wake of the 2023 AI hype, 2024 is witnessing a surge in global AI adoption, poised to revolutionize various facets of society, with all signs pointing at even [...]
Wednesday | 1:45 pm - 2:15 pm | Room 5
Telling a compelling story, and influencing key stakeholders at the right times, is the ask of all insight professionals. At McDonald’s, tailoring our insights to our broad mix of audiences is [...]
Thursday | 12:15 pm - 12:45 pm | Room 4