Partnering with Kraft Heinz to innovate into new spaces

Room 2 | 1:45 pm - 2:15 pm | Wednesday, May 8, 2024

You can’t leave growth to chance, brands must intentionally look for new spaces in which to innovate. Those spaces must be meaningful and different from your competitor and incremental to your brand to drive the best growth. Hear how Kantar have partnered with Kraft Heinz to help them take a different, more holistic and longer term approach to innovation. Helping them find a rich new space in cooking aids from which to innovate from and how Kantar Marketplace and Kantar’s expertise has added value to the Kraft Heinz Innovation journey.

Key takeaways:

1. Brands need to innovate into meaningfully different new spaces to grow.
2. They must focus on building long-term innovation spaces that are right for their brand to set them up for the future.
3. They need to take a different path, to build from strong foundations and to test and learn together with their agency partners.