The future of green: Defining eco in the U.K.
Room 2 | 3:15 pm - 3:45 pm | Thursday, May 9, 2024
Hear from Andrew Flavin from the Reckitt UK shopper insights team on how Nailbiter videometrics uncovered unique insights into how the eco-conscious shopper navigates through the store to make a purchase. Co-presented with Nailbiter, you’ll learn how using video at quant scale brings unique insight into shopper behavior and helps uncover the “why behind the buy.”
Key takeaways:
- How video can capture and measure shopper behavior at scale.
- Uncover unique insights behind the eco-conscious shopper.
- Understand best practices in shopper insights to stay close to your shopper.
Speakers:
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