Register

Transforming insight at Virgin Atlantic

Room 4 | 4:00 pm - 4:30 pm | Wednesday, May 8, 2024

Debra Walmsley, head of insight at Virgin Atlantic, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of insight at Virgin Atlantic.

Key takeaways:

  1. How Debra changed Virgin Atlantic’s approach to voice-of-the-customer research.
  2. How the team’s work was recognized at the Institute of Customer Service Awards.
  3. How to drive action off the back of VoC surveys.


Speakers:

More sessions

See all sessions

Creating a better B2B survey: U.S. and U.K. respondents speak!

Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]

Details

Avengers assemble: Putting the Marvel superhero strategy at the center of Mars sensory insights to drive winning innovations

In any team, fostering a culture of continuous learning is paramount to staying ahead in the field of innovation. This involves not only acquiring new knowledge but also integrating it [...]

Details

Being human: How to traverse highly emotional territory in marketing research

How can a moderator most effectively handle an emotionally charged interview topic? How does one maneuver when an interview suddenly becomes emotional for the respondent? Dealing with emotional content can be [...]

Details