Immersive qualitative research and experiential deliverables

Room 5 | 3:15 pm - 3:45 pm | Thursday, May 9, 2024

The relationship consumers hold with products and brands has undergone an enormous shift. Understanding these revised relationships often requires a deeper connection than can be found on a Zoom call or around a focus group table.

In this session we will explore ways in which we can modify methodologies and manipulate physical spaces to create an immersive experience for both consumer and client. Using real-world case studies, we will share a wide range of examples from the bold (how we converted an Airbnb into a superhero’s secret lair to better understand superhero culture) to the simple (how we turned focus groups into a rotating, multi-segment, intergenerational experience).

For each case-study, we will provide the need, the innovation and the result along with visuals, props and what the client got out of the experience. We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video and even graphic novels.

Case Study Consumers Presentation by Supplier