Next-gen empathy: Amplifying consumer voices in the new era of market research

Room 3 | 10:45 am - 11:15 am | Thursday, May 9, 2024

Join Katie Angier, global consumer insight and analytics lead at Reckitt, alongside Jilleun Eglin, senior director of product at Discuss, for this session on revolutionizing consumer empathy in the current dynamic landscape of market research. With the rapid pace of change, understanding and responding to shifting consumer behaviors and perceptions is critical.

In this session, Katie will share insights into how Reckitt is leveraging technology to scale empathy programs globally, emphasizing the power of authentic customer stories over mere data points. Additionally, she will discuss the impact of consumer empathy on driving more effective messaging and successful product launches.

Gain valuable insights into the shift towards authentic human connections and the critical elements necessary for scaling successful empathy initiatives. Walk away with actionable ideas to unlock consumer empathy faster, with better insights and efficiency.

Key takeaways:

1. How consumer closeness on a global scale can drive better messaging and empathy for more successful launches.
2. See why amplifying the voice of the consumer goes beyond data points and scales empathy across an organization.
3. Gain perspectives that empower researchers to uncover deeper insights and streamline analysis.

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