Market research Room 101: What will you banish?

Room 4 | 2:30 pm - 3:00 pm | Thursday, May 9, 2024

Ever wondered what the research industry could do without? In this interactive game show, two teams of client- and agency-side industry leaders will put forward their contenders to be banished for good. In each round, the teams will propose one idea or practice that should be relegated to Room 101. And then you, the audience, get to cast the final vote.

Is it time to ditch the two-way mirror? Say goodbye to political polling? Call for the death of the survey? Rename respondents? Nothing’s off the table in this high-spirited challenge to move beyond the old ways of working and reimagine a future for research without the cliches that hold us back. We’ll be investigating and debating all the terminology and language that constrain us.

The format we propose is a panel debate with a difference, led by Lucy Davison of Keen as Mustard Marketing and two competing teams of industry leaders.

Key takeaways:

1. A spirited, lively debate on the ideas and practices that market research could do without.
2. The opportunity to vote on what should be banished from the insight industry.
3. Thought-provoking ideas on the future of market research.