Avengers assemble: Putting the Marvel superhero strategy at the center of Mars sensory insights to drive winning innovations

Room 2 | 3:15 pm - 3:45 pm | Wednesday, May 8, 2024

In any team, fostering a culture of continuous learning is paramount to staying ahead in the field of innovation. This involves not only acquiring new knowledge but also integrating it into everyday practices. Additionally, identifying the appropriate superhero power – that unique skill or approach – for addressing various innovation challenges is crucial. It requires a nuanced understanding of the problems at hand and the ability to leverage individual strengths within the team. Looking ahead, the future of sensory research demands a comprehensive reevaluation of methodologies and technologies. Understanding what’s needed involves anticipating shifts in consumer preferences, advancements in scientific understanding and emerging trends in the market landscape.

Key takeaways:

1. Emphasis on learning culture: Cultivating a culture of continuous learning within the team is vital for staying competitive and innovative.
2. Identifying unique solutions: Recognizing the importance of finding the right superhero power to address different innovation challenges highlights the need for tailored approaches and leveraging individual strengths within the team.
3. Future-focused approach: Sensory research must evolve to meet future demands, necessitating a revaluation of methodologies and technologies to anticipate shifts in consumer preferences, scientific advancements and market trends.