Insights-driven TikTok creative guidance: How to leverage platform features

Room 3 | 4:45 pm - 5:15 pm | Wednesday, May 8, 2024

Are you looking to introduce a spark of freshness into your advertising strategy? The next frontier for marketers around the world is to embrace the potency of brands on TikTok! Learn how to leverage platform features like music, voice-overs, ASMR, product displays and recommended narrative approach. EyeSee and TikTok conducted an extensive behavioral study earlier this year, examining approximately 60 adverts from 20 different brands spanning various industries.

Key takeaways:

1. An incredible 81% of users say TikTok videos influenced their recent purchases, and a recent EyeSee study discovered that 56% of sponsored content is seen on average and 73% of users like the ads they see. Gen Z is also redefining search: They’re more likely to use social networks than search engines when looking up brands, products or services, according to GWI, and 50% of them will choose TikTok.
2. When created in TikTok First style, the ad’s stopping power increases by 17%. Skippable ad formats like TikTok represent true eyes on the screen. Viewers truly see what they look at, as opposed to just gazing over it.
3. For content that achieves high emotional reach (>30%), it is noted that there is a 25% uplift in brand uniqueness, a 15% uplift in likability and a 14% uplift in improved brand opinion.

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