Using segmentation as an engine for growth and regeneration

Room 3 | 3:15 pm - 3:45 pm | Wednesday, May 8, 2024

Explore how segmentation isn’t just a tool for customer categorization, it’s a catalyst for brand growth.

A case study by Pentland Brands and Endura, presented alongside our research partner, ImpactSense. Over this three-year partnership, we’ve collaborated on a range of insight studies from brand trackers to exploratory innovation pieces and pivotal segmentation projects.

Learn about the transformative journey of the Endura segmentation as we share everything from: how the research need was initially identified by the brand; how the methodology was developed; how the project worked across the centralized insights team, brand team and the research partner; how the segments were brought to life for the business, ensuring their use and actionability; and the decisions and strategies that led to this groundbreaking segmentation and how it’s driving growth and regeneration across the business.

This session is a must-attend for professionals seeking to leverage segmentation for substantial growth. Join us to see segmentation in action, fostering innovation and propelling brands to new heights.

Key takeaways:

1. Real-world applications: Understand how segmentation has been a key factor in the evolution of Endura and how you can apply similar strategies.
2. Proven techniques: Learn how to leverage your segments alongside other research projects, like brand trackers, to achieve maximum impact.
3. Creative engagement: Witness firsthand how bringing new segments to life can invigorate a brand and its team to use the insights in their day-to-day work.