The science behind how we buy and how to predict it with AI

Room 3 | 1:45 pm - 2:15 pm | Wednesday, May 8, 2024

In this session, we’re diving into how decision science, neuroscience and marketing come together. Phil Barden, the author of the bestseller “Decoded,” will share the latest findings from behavioral economics, psychology and how our brains work to explain why we choose certain products and brands. He’ll give you insights on what really motivates us to buy and how understanding this can make a big difference in marketing.

Julia Saswito from aimpower will show us how to put these ideas into action with the latest technology. Julia will talk about how brands can use this knowledge to boost their sales and marketing, making sure they really connect with their customers.

This session is tailored for professionals seeking to deepen their understanding of consumer behavior and enhance their strategy, whether it’s through creating or testing ads. Discover the science behind purchase decisions and gain actionable insights and innovative ideas to apply to your work immediately.

Key takeaways:

1. Deep understanding of consumer behavior: Attendees will gain a profound insight into the psychological and neurological factors that influence consumer purchasing decisions. This understanding is crucial for developing more effective marketing strategies that resonate with the target audience.
2. Application of behavioral economics and neuroscience: The presentation provides practical applications of the latest findings in behavioral economics and neuroscience, offering attendees a toolkit for enhancing ad relevance, differentiation and credibility. These applications not only improve marketing effectiveness but also provide a competitive edge in understanding and predicting consumer behavior.
3. Integration of insights with technology: Attendees will learn how to merge these behavioral insights with the latest technology to tailor marketing efforts more closely to consumer needs. This includes strategies for utilizing data analytics and AI to predict consumer trends, personalize marketing campaigns and ultimately boost sales and marketing effectiveness.