Gen Z in their quarter-life crisis era

Room 1 | 12:15 pm - 12:45 pm | Wednesday, May 8, 2024

In the summer of 2020, with most of the world in lockdown, something very important happened, but which hardly anyone noticed at the time: “Gen Z” became more Googled than “Millennials.” The Zoomers pushed the Millennials out of the cultural spotlight.

2020 was a pivotal year for Generation Z, with many of them spending the bulk of their further education in video calls, unable to socialize with their peers and taking part in the Black Lives Matter protests. Fast-forward four years and things look a little bit different. Some of them are starting to settle down, get married and have children.

With our unparalleled audience insight, GWI has been able to identify some emerging and surprising trends among Gen Z that others may be missing. Our session will slice and dice the audience in ways not often seen, teasing out the global nuances and highlighting some Gen Z trends that might be slipping under your radar – from voting Republican to eating meat, offering practical insights to bridge the gap in marketing approaches.

Key takeaways:

1. The importance of a generational lens in marketing.
2. How Gen Z are shaping up and how they’re different from Millennials at the same age.
3. How Gen Z are breaking away from some of our initial expectations.