Room 4 | 1:45 pm - 2:15 pm | Wednesday, May 8, 2024
Warner Bros. Discovery shares how it incorporates social listening and social analytics within its consumer research toolkit. The presentation underscores WBD’s commitment to staying attuned to the pulse of its audience in the digital landscape. By seamlessly integrating social listening tools, the company systematically monitors and interprets online conversations, social media trends and audience sentiment in real-time.
Social analytics further enhances the depth of their consumer research, providing quantitative insights into audience behaviors, preferences and emerging patterns. This comprehensive approach not only refines the understanding of the audience but also informs data-driven decision-making processes for content creation and promotion. The presentation highlights how this toolkit synergy enables the media company to adapt swiftly to evolving consumer needs and preferences, ultimately fostering a more dynamic and responsive relationship with its audience.
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