Room 4 | 12:15 pm - 12:45 pm | Thursday, May 9, 2024
Telling a compelling story, and influencing key stakeholders at the right times, is the ask of all insight professionals.
At McDonald’s, tailoring our insights to our broad mix of audiences is essential. From our franchisees to our trusted agency partners, our suppliers to our execs, we need to adapt our messages to ensure the business makes sound decisions that always play right by our customers.
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