Research that tells a story

Room 2 | 12:15 pm - 12:45 pm | Wednesday, May 8, 2024

The ability to translate raw data into interesting insights and memorable narratives is one of the most valuable skills you can have as a research practitioner. Gareth Lofthouse, co-founder of FT Longitude, explains why story, visualization and creative insight are key to bringing your research to light with business audiences. In this talk, Gareth will draw on his experience of helping leading global brands to design research that delivers powerful insights. He will also share new survey findings from Market Expertise on what today’s C-suite decision makers want from their research and insight teams.

Key takeaways:

1. Understand how business audiences consume research and the issues they are most interested in.
2. Learn narrative techniques and how to drive engagement around the research.
3. Think about novel ways to visualize your story and message.

B2B Best Practices Joint Presentation