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Exhibitor, Presenter, Gold Sponsor

Stand 200

Cambri is a consumer insights platform solely dedicated to help companies launch more successful products and minimize the risk of failed product launches. We encourage and enable an iterative approach to innovation, where testing takes place in all the different stages of the NPD (new product development) process.

We see that what helps you maximize your launch success rate is the combination of iterative testing throughout the different stages of the NPD process combined with AI powered insights.

The combination of iterative testing throughout the innovation process combined with AI powered insights gives our customers currently an average launch success rate of 73% which is a significant increase of the market average, which based on different sources is somewhere between 5-25%.

We are on a mission to turn innovation success on its head from 95% failure to 95% success.

Sessions from Cambri:


Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success

The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]

Details

Wednesday | 10:45 am - 11:15 am | Room 1