The future of consumer-led marketing: How AI is changing the game with insights and empathy
Room 4 | 12:15 pm - 12:45 pm | Wednesday, May 8, 2024
In this fireside chat, we will dive into how implementing qualitative consumer insights early and often will be transformative for marketing effectiveness.
Key takeaways:
- How technology is enabling near real-time qualitative insights for creative testing and GTM strategy.
- How increasing consumer input equals higher returns.
- Why consumer perspectives in the creative process are invaluable.
Speakers:
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