The future of qualitative research: Driving change through innovation

Room 5 | 2:30 pm - 3:00 pm | Thursday, May 9, 2024

Qualitative research went through a seismic shift during the global pandemic. Methods that were once deemed unrealistic or sub-optimal became the de facto standard. Now that four years have passed, we’re in a very different place, and it’s more important than ever to understand and shape what’s next on the horizon.

As corporate researchers, we need to think strategically about future research methodologies and the impact on our clients, while recognizing that the decisions we make have implications on our existing teams, and the skills, talent and technology we need in our organizations moving forward.

This session will include an “art of the possible” discussion centered around longer-term qualitative research opportunities. It will also address trade-offs, key considerations and concerns.

Key takeaways:

1. Understanding opportunities to “future proof” your organization.
2. Evaluating talent related implications associated with innovation and change.
3. Perspectives on the evolving role of the corporate researcher.