Customers want to be heard. Are you listening? Companies like Nespresso, Ahold Delhaize and Coca-Cola already do.

Room 1 | 1:45 pm - 2:15 pm | Thursday, May 9, 2024

A large part of market research budgets is spent on acquiring respondents and data collection. Are you happy with your data quality? How is the engagement of those respondents? And what is the effect of AI bots? Data quality is key when you make business decisions.

So, what about customers (like Gen Zers) who are screaming to be heard? Why not engage this highly motivated group? They are intrinsically motivated to take part in research studies. They want to help improve products and services in exchange for feedback about what and why decisions have been made by a company. Is there such thing as Utopia?

An insight community helps you bridge the gap with your customers! We will show what kind of research activities you can expect from an insight community (such as AI conversational survey, video assignments, diary studies, video chat, and so on) and how community members value those activities.

Of course, we show how top brands like Nespresso, Ahold Delhaize and Coca-Cola have found a way to listen to customers. And at the same time, they have improved data quality, decreased time to market and now truly engage customers. Curious as to what the key to success is for those companies? If you listen, you will find out!

Key takeaways:

1. Crowdtech believes that everyone should be able to take part in research, at any time, all over the world. Accessibility is key. This would improve data quality and customer engagement. Yet, it is a big promise to make. The industry is concerned with budgets, benchmarks that have been there for ages and how to implement AI in the research process. Sometimes we forget about the customer. An insight community is a fun and engaging way to involve all kinds of target groups in decision-making.
2. It helps improve data quality because members tend to take more time to participate in research studies and give longer answers (without financial compensation). In addition, response rates are much higher amongst community members. So, there is more data to analyze and it is of higher quality.
3. Finally, a lot of companies communicate about involvement of customers in the decision-making process but struggle to make this concrete. With an insight community you have customers at your disposal, at any time.

Best Practices Consumers Presentation by Supplier