Exhibitor, Presenter, Silver Sponsor

Stand 108

With the help of brainsuite, the AI-based SaaS platform from marketing tech company aimpower, advertising companies can significantly increase their marketing ROI – through greater effectiveness of each individual marketing measure, more consistent brand management and more agile processes. Brainsuite automatically analyzes marketing actions in minutes based on proprietary artificial intelligence trained with billions of human behavioral data. The SaaS platform evaluates the effectiveness of advertising media of all kinds, from videos, print and digital ads to packaging design, shelves, social media or e-commerce content based on consumer perception and neuroscientific findings and provides concrete optimization approaches.

aimpower was founded in 2020 by neuroscientist Dr Christian Scheier, advertising psychologist Dr Dirk Held and digital transformation expert Peter Krause. The platform is now used by more than 300 brands in 35 countries and is available in 20 languages. Clients include PepsiCo, Henkel, AnheuserBusch InBev, eBay, Sparkassen Finanzgruppe and dm.