Extended reality meets market research: Introducing Rexee

Room 5 | 10:00 am - 10:30 am | Thursday, May 9, 2024

In the age of immersive experiences, the rise of extended reality (XR) technologies and the changing habits of new generations has created new challenges that traditional methods struggle to handle. They simply can’t offer the same depth and richness of data that XR research can provide. This is why we developed Rexee, a data collection solution that goes beyond the limitations of traditional research and caters to the needs of both researchers and respondents.

Rexee is our innovative platform, a new data collection tool in response to the limitations of traditional market research methods exposed by the recent rise of spatial computing technologies and the evolving habits of new generations. Imagine engaging users in immersive XR or virtual reality (VR) environments, unlocking richer data and faster insights. Rexee’s VR surveys, optimized for leading headsets, leverage gamification to keep users engaged and provide a deeper understanding of the target audience.

But Rexee’s potential goes far beyond surveys. It lays the groundwork for future XR applications, transforming research across diverse industries. Rexee can empower underserved industries to conduct market research while improving the quality, reliability, speed and affordability of current methodologies.

Our recent social media sampling survey of a 16-24-year-old target audience across the U.K., U.S. and Italy confirms a significant interest in VR and reveals valuable VR usage trends. This growing user base, coupled with the limitations of traditional methods, further emphasizes the need for a future-proof research solution like Rexee.

Join us to witness Rexee in action in a central-location case study during the Radio Zentrale Summit in Koln, showcasing its effectiveness.

Experience the future of market research firsthand with Rexee.

Key takeaways:

1. Reimagined traditional research: Rexee improves the quality, reliability, speed and accessibility of current methodologies. Users interact with products in a 3D space, leading to richer data. Shared VR spaces enable faster recruitment and testing compared to traditional methods. Accessibility increases as 3D models replace costly prototypes.
2. Enhanced user engagement: Immersive experiences lead to higher engagement and attention levels compared to static questionnaires. Gamification and customization options further personalize the experience, especially for younger demographics resistant to traditional methods.
3. Bridging the gap for underserved sectors: Rexee empowers industries like tourism and hospitality to test experiences in a realistic 3D environment.