Room 3 | 11:30 am - 12:00 pm | Wednesday, May 8, 2024
Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that these insights are factored into decisions?
In this presentation, Christoph Petersen, capability lead insights and analytics at Roche, will share how his team is working against “insights inflation” to drive better decisions and deeper customer understanding throughout the organization.
Join this presentation to hear more about: how Roche is improving the way they work with insights; learnings from Roche’s insights journey; and how Christoph and his team are preparing for the future.
Key takeaways:
Speakers:
More sessions
Join us for a thought-provoking session that opens the path from artificial to augmented intelligence in market research. We will explore how we, as an industry, can transcend traditional AI’s [...]
Hear from Andrew Flavin from the Reckitt UK shopper insights team on how Nailbiter videometrics uncovered unique insights into how the eco-conscious shopper navigates through the store to make a [...]
Consumer demand for reliable home connectivity and high-quality digital services has undergone an acceleration. In today’s post-pandemic world, evolved consumer lifestyles and a digital revolution mean connectivity is king, inside [...]