Register

How Roche works against insights inflation

Room 3 | 11:30 am - 12:00 pm | Wednesday, May 8, 2024

Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that these insights are factored into decisions?

In this presentation, Christoph Petersen, capability lead insights and analytics at Roche, will share how his team is working against “insights inflation” to drive better decisions and deeper customer understanding throughout the organization.

Join this presentation to hear more about: how Roche is improving the way they work with insights; learnings from Roche’s insights journey; and how Christoph and his team are preparing for the future.

Key takeaways:

  1. How Roche is improving the way they work with insights.
  2. Learnings from Roche’s insights journey.
  3. How Christoph and his team are preparing for the future.

Best Practices Joint Presentation Technology


Speakers:

More sessions

See all sessions

The shift from artificial to augmented intelligence

Join us for a thought-provoking session that opens the path from artificial to augmented intelligence in market research. We will explore how we, as an industry, can transcend traditional AI’s [...]

Details

The future of green: Defining eco in the U.K.

Hear from Andrew Flavin from the Reckitt UK shopper insights team on how Nailbiter videometrics uncovered unique insights into how the eco-conscious shopper navigates through the store to make a [...]

Details

Changing hearts and minds in the home connectivity category: Leveling up digital experience by building a beta community

Consumer demand for reliable home connectivity and high-quality digital services has undergone an acceleration. In today’s post-pandemic world, evolved consumer lifestyles and a digital revolution mean connectivity is king, inside [...]

Details