Register

Research in the U.K. and the BEST approach to AI

Room 5 | 10:45 am - 11:15 am | Wednesday, May 8, 2024

As the U.K. regulator and professional and trade body, MRS has been collecting data on the market for research in the U.K. for many years. In this session the latest market stats will be discussed together with the latest report from the MRS Delphi Group view on the approaches the sector should be considering to AI. The session will also discuss use cases of synthetic data from its second chapter in its AI program.

Best Practices Joint Presentation Technology


Speakers:

More sessions

See all sessions

How Roche works against insights inflation

Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that [...]

Details

Research with international flavor: Wendy’s shares recipes for successful studies around the world

What does it take to gain insights that transcend borders? International quantitative research requires acknowledging cultural differences, and innovative methodologies and engaging survey design can make all the difference. Join [...]

Details

Being human: How to traverse highly emotional territory in marketing research

How can a moderator most effectively handle an emotionally charged interview topic? How does one maneuver when an interview suddenly becomes emotional for the respondent? Dealing with emotional content can be [...]

Details