Panel fraudsters uncovered: An in-depth look at who they are and their impact on your investment
Room 1 | 10:45 am - 11:15 am | Thursday, May 9, 2024
Fraud has grown exponentially in the online world in recent years and the panel industry is no exception. But who’s committing panel fraud? Why is it beneficial for these fraudsters? What impact is fraud having on brands’ research investments and can those investments be protected? Join Qi Wang, chief data scientist at Kantar’s Profiles division, as he shares an in-depth view of the panel fraud we see today, the rapid and constant evolution of fraudulent behavior and the proactive steps required to stop panel fraud in its tracks.
Key takeaways:
- How panel fraud is evolving.
- The longstanding impact panel fraud can have on research investments.
- How to combat fraud and protect data integrity.
Speakers:
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