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Exhibitor, Presenter

Stand 808

Winners of both the MRS and Aura Agency of the Year Awards, Kokoro works with ambitious leaders looking to grow their brands and innovate their markets.

We work with clients who need a partner that can get to the heart of their business challenges, who understands consumers inside-out and who provide valuable, cross sector, cross methodology expertise.

Kokoro is the insight agency that is plugged in, switched on and able to unlock the power of human understanding to transform businesses and brands; we’re solution focus – finding the best way to meet challenges and have unparalleled access to ‘in the moment’ context through our weekly Pulse of the Nation – The Score.

Our clients feel excited and inspired as we open up new possibilities; they are confident in a team that collaborates with them to take the right action.

Fundamentally, we’re an independent, award-winning agency with bright brains and a big personality, bringing together smart strategic thinking and expertise in human understanding to ignite action.

Sessions from Kokoro Global:


Plugging into people and pushing boundaries: Driving commercial impact

With budgets tightening and a focus on prioritization, it’s easy for brands to play it safe for short-term wins: research shifts from the truly exploratory to churning out regenerative propositions [...]

Details

Wednesday | 11:30 am - 12:00 pm | Room 2

Fear, failure and learning to fly: Rewriting the innovation playbook

In our pursuit of innovation, the mantra of “fail fast” has become a rallying cry. Remarkable tales from client-side leaders in their fields reveal the wins found in epic fails and [...]

Details

Thursday | 12:15 pm - 12:45 pm | Room 5