Finding the diamonds in B2B research
Room 3 | 10:45 am - 11:15 am | Wednesday, May 8, 2024
Our consumer brand clients expect us to conduct consumer research at speed and scale to deliver powerful story insights. But finding the diamonds of human truth and business opportunities in B2B research is trickier than in B2C.
Clients don’t always understand the difference between B2C and B2B research. We don’t think they should have to because that’s our job.
Discover how our high-performing teams achieve B2B research as fast, fresh and insightful as its B2C sibling by working with cutting-edge technology and best-practice techniques to collaborate with clients and service providers.
Key takeaways:
- B2B studies can be as fast, fresh and insightful as B2C.
- To manage this, you need to have the right team, the right technology and the right techniques in place.
- Understand how these three keys work together to reliably get quality data and fresh insights, fast!
Speakers:
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