Leveraging AI to create the next generation of research technology

Room 5 | 10:45 am - 11:15 am | Thursday, May 9, 2024

Forsta’s managing director of market research at Manny Rodriguez will discuss how surveys, cross-tab reports, response coding and many other traditional research tools may all soon be things of the past. Given its recent commitment to invest $500 million over the next five years in AI development, Forsta is pioneering the creation of next-generation research technology that will completely transform the way traditional research and insights works is conducted.

Key takeaways:

1. AI will dramatically change the traditional MR landscape.
2. Forsta is making significant developments in AI that will transform traditional MR tech, creating a next-gen MR platform.
3. Researchers need to be ready to explore the latest ways to engage their audience, report on data and increase speed to insight by leveraging AI.