Research with international flavor: Wendy’s shares recipes for successful studies around the world
Room 3 | 2:30 pm - 3:00 pm | Wednesday, May 8, 2024
What does it take to gain insights that transcend borders? International quantitative research requires acknowledging cultural differences, and innovative methodologies and engaging survey design can make all the difference. Join aytm as we team up with Wendy’s international consumer insights team to discuss their recipe for successful studies.
Key takeaways:
- Imperative and insightful cross-cultural considerations.
- Unique applications for advanced methodologies.
- Tips and tricks for gamification to maximize data quality.
Speakers:
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