‘I’m in My AI Era’: The evolving role of market research in an AI era
Everywhere we look there is a discussion of an AI-powered future. Well, the time is here: I’m in my AI era. This session will flesh out the greatest challenges facing [...]
Wednesday | 3:00 pm - 3:30 pm | Room 3
A roadmap to improving accessibility
Are you missing out on 25% of the population in your research? Whether qual or quant, there are improvements that can be implemented when designing and reporting research to be [...]
Tuesday | 4:00 pm - 4:30 pm | Room 4
Applying agile software principles to drive successful (physical) product development
As a venture-backed software organization, Highlight is here to share some learnings about how we translated the core principles of agile software development and embedded them into agile product development. Agile [...]
Tuesday | 4:00 pm - 4:30 pm | Room 3
Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge
Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed [...]
Wednesday | 3:45 pm - 4:15 pm | Room 3
Beyond HHI: Redefining consumer households, wealth and purchasing power
Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling and data segmentation. Can you recall ever seeing an online survey, bulletin board or community [...]
Wednesday | 11:15 am - 11:45 am | Room 2
Creating campaigns for beauty’s biggest brands with Shiseido
With a plethora of choices in the market, making sure your product stands out is key for brands. Join Jess Li, VP, consumer insights and marketing intelligence at Shiseido, and [...]
Tuesday | 2:15 pm - 2:45 pm | Room 1
Defining an insight team’s purpose in an AI-shaped world
James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back [...]
Tuesday | 3:00 pm - 3:30 pm | Room 2
Digestible data: Making research deliverables accessible and understandable
Data collection tools are advancing by leaps and bounds. Biometrics, AI and digital data collection platforms allow researchers to reach farther, look deeper and gather data faster than ever before. [...]
Tuesday | 9:00 am - 9:30 am | Room 3
Doing more with less
Join Ipsos, Kohler and Kraft Heinz as we share insights and strategies aimed at maximizing efficiency and effectiveness within constrained resources. Our expert panelists delve into innovative methodologies such as [...]
Wednesday | 1:30 pm - 2:00 pm | Room 3
End-to-end executive engagement in market research
Do you struggle to engage the executives in your market research projects? Join this session as we share the best practices to engage leaders. We will point out, for any [...]
Tuesday | 4:00 pm - 4:30 pm | Room 2
Farming verticals for innovative research
Join Curion, along with Bissell, Johnsonville and Zaxby’s, as we delve into the diverse methodologies employed in market research across various categories. At Curion, we understand that each vertical, be [...]
Tuesday | 12:00 pm - 12:30 pm | Room 3
From business questions to strategic decisions: Harnessing the power of generative AI for consumer insights
Ready or not, generative AI is here. And make no mistake, there will be winners and losers. Join Cristian Enriquez as he explores the practicalities of using this emerging technology [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
Fueling innovation: The value of research partnerships
This session will highlight the opportunity to improve innovation initiatives by cultivating a long-term partnership with a research team or vendor. Pam will share a client’s view of best practices [...]
Wednesday | 9:00 am - 9:30 am | Room 3
Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift?
It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower-alcohol drinks, going completely alcohol free or the sober-curious movement. Learn [...]
Tuesday | 10:30 am - 11:00 am | Room 3
How to strategically apply AI to qual data sets for better accuracy
Join aha insights technology’s CEO and ResTech pioneer, Ray Fischer and VP of project management and qualitative strategist Paula Kramer for a practical how-to session that delves into the dynamic [...]
Tuesday | 10:30 am - 11:00 am | Room 2
How your brand can harness consumption occasions to attract more people, more often and more easily
To succeed, brands need a deeper understanding of the world we all live in and a broader sense of what brands add to our lives. Working out how context influences [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
Improving an insight team’s profile to increase its impact
How high is your insight’s team’s profile? How would you describe the insight brand? How well-positioned is insight in your organization’s hearts, minds and decision-making processes? James Wycherley, author, host of [...]
Wednesday | 9:45 am - 10:15 am | Room 2
Innovating innovation: How PepsiCo makes agile, yet confident innovation decisions, using always-on predictive analytics and their preferred insights solutions
PepsiCo set out, with Woxi, to develop a better innovation insights and predictive analytics system that identifies winners faster and makes ideas stronger, while building better launch plans. The result [...]
Tuesday | 3:00 pm - 3:30 pm | Room 4
Innovation vitality: How to launch more enduring products and incremental innovations
For years, manufacturers have leaned on a success vs. failure dichotomy to evaluate their innovation performance. But this measure often proves too simplistic, ignoring the roles that comprise different innovation [...]
Wednesday | 11:15 am - 11:45 am | Room 1
Leading with Black insights
In a rapidly evolving global marketplace, understanding and engaging with diverse consumer market segments is critical for business success. When businesses understand and cater to the unique insights of the Black [...]
Wednesday | 12:00 pm - 12:30 pm | Room 1
Navigating advocacy marketing: Building brand strength with purpose
In today’s dynamic marketplace, consumers seek more than just products – they crave authentic connections with brands that align with their values and champion causes close to their hearts. Through momentum, [...]
Tuesday | 1:30 pm - 2:00 pm | Room 1
Ready for takeoff: How Delta is democratizing insights
Insights democratization is a common ambition for insights teams. But implementing this type of widespread, sustainable change is often fraught with turbulence. In this session, Tracy Watkins, CX insights innovation [...]
Tuesday | 4:45 pm - 5:15 pm | Room 1
Say YES to GenAI!
With generative AI moving throughout our personal and professional lives at the speed of light, whether we know it or not, every researcher should know when to say yes to [...]
Wednesday | 9:00 am - 9:30 am | Room 2
The case for cultivating curiosity
Consumers and businesses alike are feeling the impact of a fast-changing landscape and climate of uncertainty. How can we prepare for what might come next and anticipate shifts in consumer [...]
Tuesday | 9:00 am - 9:30 am | Room 2
The key to unlocking consumer decision-making
The discussion will revolve around actionable insights that serve as the gateway to understanding consumer decision-making processes. King and Wu will guide participants through the intricate consumer journey, elucidating the pivotal [...]
Tuesday | 1:30 pm - 2:00 pm | Room 3
The power of you: Personal branding essentials for success
In the corporate environment and beyond, your most potent asset is you. This talk is designed for corporate research professionals eager to harness the power of personal and professional branding. [...]
Wednesday | 3:45 pm - 4:15 pm | Room 2
The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
Tuesday | 11:15 am - 11:45 am | Room 3
This is how you deploy AI in qual consumer insights
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Tuesday | 9:45 am - 10:15 am | Room 2
Unlocking the power of ResearchOps!
Join us for an insightful event session where we delve into the intricate world of operationalizing research at scale within enterprise organizations. In an era dominated by data, the ability [...]
Wednesday | 2:15 pm - 2:45 pm | Room 3
We aren’t using the numbers, the numbers are using us: The impact of quantification on MR, credibility and professional control
Quantification is a process so inherent to the work of consumer insights that we often neglect to consider it as a cultural practice in itself. The literature on the sociology [...]
Wednesday | 3:00 pm - 3:30 pm | Room 1
What happens when purpose doesn’t drive business
Sustainability is a crucial challenge for all organizations but the elusive “win-win” of planetary responsibility and brand growth rarely surfaces. We want our brands to say more about social or [...]
Wednesday | 10:30 am - 11:00 am | Room 2
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