A case study in AI-powered social data for product innovation
We’ve entered a new age of product innovation, one in which, instead of asking a handful of consumers survey questions, we harness millions of online social media conversations to gain [...]
Wednesday | 9:45 am - 10:15 am | Room 1
A roadmap to improving accessibility
Are you missing out on 25% of the population in your research? Whether qual or quant, there are improvements that can be implemented when designing and reporting research to be [...]
Tuesday | 4:00 pm - 4:30 pm | Room 4
Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge
Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed [...]
Wednesday | 3:45 pm - 4:15 pm | Room 3
Beyond tacos: Understanding the diverse and dynamic Hispanic population
The presentation discusses the rapidly growing influence and economic power of the U.S. Hispanic population, emphasizing the imperative for marketers and researchers to better understand this diverse community. It highlights [...]
Wednesday | 3:00 pm - 3:30 pm | Room 4
Changes in consumer sentiment, confidence and ever-changing spending habits: An exploration of global and regional trends for 2024
Join Cara Edwards as she presents the Toluna Global Consumer Barometer Wave 24. The ongoing study features insights from over 16,000 consumers in 20 markets across the world on topics [...]
Wednesday | 12:00 pm - 12:30 pm | Room 2
Defining an insight team’s purpose in an AI-shaped world
James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back [...]
Tuesday | 3:00 pm - 3:30 pm | Room 2
Doing more with less
Join Ipsos, Kohler and Kraft Heinz as we share insights and strategies aimed at maximizing efficiency and effectiveness within constrained resources. Our expert panelists delve into innovative methodologies such as [...]
Wednesday | 1:30 pm - 2:00 pm | Room 3
Everyone loves chocolate! Reinventing competitive benchmarking to win the moment
Competitive benchmarking is essential to assess the strengths, weaknesses, opportunities and threats facing brands. However, classical approaches are slow to implement, costly and often provide insufficient insights to understand how [...]
Wednesday | 10:30 am - 11:00 am | Room 3
Fueling innovation: The value of research partnerships
This session will highlight the opportunity to improve innovation initiatives by cultivating a long-term partnership with a research team or vendor. Pam will share a client’s view of best practices [...]
Wednesday | 9:00 am - 9:30 am | Room 3
Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift?
It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower-alcohol drinks, going completely alcohol free or the sober-curious movement. Learn [...]
Tuesday | 10:30 am - 11:00 am | Room 3
High-trust AI case study: How Curion generates critical insights from unstructured feedback
Can you trust AI to generate critical insights? While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really [...]
Tuesday | 9:45 am - 10:15 am | Room 3
How real humans with real purchases can help close the say-do gap
How confident are you that you’re talking to your consumers? Perhaps you’ve even thought: “Eh…it’s close enough.” Join us as we unpack research-on-research on data quality including how different sampling [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
How to strategically apply AI to qual data sets for better accuracy
Join aha insights technology’s CEO and ResTech pioneer, Ray Fischer and VP of project management and qualitative strategist Paula Kramer for a practical how-to session that delves into the dynamic [...]
Tuesday | 10:30 am - 11:00 am | Room 2
How your brand can harness consumption occasions to attract more people, more often and more easily
To succeed, brands need a deeper understanding of the world we all live in and a broader sense of what brands add to our lives. Working out how context influences [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
Improving an insight team’s profile to increase its impact
How high is your insight’s team’s profile? How would you describe the insight brand? How well-positioned is insight in your organization’s hearts, minds and decision-making processes? James Wycherley, author, host of [...]
Wednesday | 9:45 am - 10:15 am | Room 2
In their own words: Why open-ended feedback matters and how to manage it
Annually, Expedia Group’s traveler feedback system receives millions of unstructured feedback data from customers through surveys, reviews, chats (and more) that need to be transformed before they become actionable insights. [...]
Wednesday | 9:00 am - 9:30 am | Room 1
Innovating innovation: How PepsiCo makes agile, yet confident innovation decisions, using always-on predictive analytics and their preferred insights solutions
PepsiCo set out, with Woxi, to develop a better innovation insights and predictive analytics system that identifies winners faster and makes ideas stronger, while building better launch plans. The result [...]
Tuesday | 3:00 pm - 3:30 pm | Room 4
Leading with Black insights
In a rapidly evolving global marketplace, understanding and engaging with diverse consumer market segments is critical for business success. When businesses understand and cater to the unique insights of the Black [...]
Wednesday | 12:00 pm - 12:30 pm | Room 1
Leveraging category entry points for enhanced user engagement on Glassdoor
Glassdoor used to just be the place for employees to review their employers and now it’s so much more! As Glassdoor continues to increase the number of community touchpoints and [...]
Wednesday | 3:00 pm - 3:30 pm | Room 2
Mapping the buyer’s mind: Crafting personas for targeted marketing success (case study)
Discover the power of crafting buyer personas for highly effective marketing. Dive into the psychology of consumer behavior, data-driven insights and creative techniques to create detailed personas that resonate with [...]
Wednesday | 3:45 pm - 4:15 pm | Room 4
Navigating advocacy marketing: Building brand strength with purpose
In today’s dynamic marketplace, consumers seek more than just products – they crave authentic connections with brands that align with their values and champion causes close to their hearts. Through momentum, [...]
Tuesday | 1:30 pm - 2:00 pm | Room 1
Premium vs. value: A cross-category client roundtable
Is premium part of your strategy? In a world of inflation and pressures around costs, are you trying to get consumers to trade up to more meaningful experiences with premium [...]
Wednesday | 11:15 am - 11:45 am | Room 3
Revolutionizing insights with the power of artificial intelligence
Embark on a journey as we explore how AI is reshaping the insights industry, shaping our current landscape and defining the path forward. Delve into the depths of AI-driven predictions [...]
Tuesday | 9:00 am - 9:30 am | Room 1
Scotts Miracle-Gro’s digital activation journey: Unlocking the full potential of segmentation
Segmentations are powerful tools for understanding your audience but they can be challenging to activate effectively. Join us as we explore Scotts Miracle-Gro’s journey with GfK/NIQ in activating a unique [...]
Tuesday | 11:15 am - 11:45 am | Room 2
The case for cultivating curiosity
Consumers and businesses alike are feeling the impact of a fast-changing landscape and climate of uncertainty. How can we prepare for what might come next and anticipate shifts in consumer [...]
Tuesday | 9:00 am - 9:30 am | Room 2
The food waste imperative
The UN Environment Program indicated ~one-third of all food produced is wasted or lost each year. This equates to a staggering 1.3 billion tons of food wasted and costing the [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
The great unlock with gen AI – next-gen qual research
The landscape of market research is continually evolving, and with the advent of generative AI, we are on the brink of a revolutionary leap forward in qualitative research methodologies. In [...]
Wednesday | 3:45 pm - 4:15 pm | Room 1
The supermarket sweep: How General Mills uses behavioral experiments to wow consumers, delight retailers and slay its snacking competition
Don’t miss this chance to see how General Mills Snacks is breaking the rules to unlock millions of dollars in growth opportunities. Join us on a journey to hear firsthand [...]
Tuesday | 4:45 pm - 5:15 pm | Room 3
Uncover category barriers with behavioral science
In our pursuit of category growth beyond just market share, Colgate-Palmolive embarked on a thorough examination of potential consumers interested in whitening benefits but not currently purchasing whitening products. In this [...]
Tuesday | 11:15 am - 11:45 am | Room 1
Unlocking the power of ResearchOps!
Join us for an insightful event session where we delve into the intricate world of operationalizing research at scale within enterprise organizations. In an era dominated by data, the ability [...]
Wednesday | 2:15 pm - 2:45 pm | Room 3
Walk a country mile (in your customers’ boots): Decoding the hidden values of rural Americans
This session offers a rich, captivating dive into the psychology of rural American consumers and why they matter to brands more than ever before. As rural identity has grown to [...]
Tuesday | 4:45 pm - 5:15 pm | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200