2024 trends in research: Fact or fiction?
With budgets refreshed and initiatives set, how do you know if you’re driving the right strategies for success? Join Sago CEO Reed Cundiff as he leads an expert panel to offer [...]
Wednesday | 1:30 pm - 2:00 pm | Room 1
Accelerating your brand with pladis Global
If you look in your pantry right now, chances are you’ll find a bag of Flipz pretzels. Did you grab them once as an impulse purchase and they turned into [...]
Wednesday | 10:30 am - 11:00 am | Room 2
Against all odds: Shaping a future once thought impossible
Join a client-side brand builder and Hotspex to discover how they have changed the effort-value equation via automation and AI to take best-in-class behavioral packaging, brand communications and design thinking [...]
Thursday | 1:30 pm - 2:00 pm | Room 3
AI: The promise and threat for research
The recent proliferation of AI has direct implications for the consumer insights sector. As such, the Radius innovation team has been tracking the space for a while now and has [...]
Thursday | 11:15 am - 11:45 am | Room 4
Are bots driving your brand love? – Quantifying the effect of fraud in market research
How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]
Thursday | 1:30 pm - 2:00 pm | Room 2
Automated reporting done right!
Automated reporting has reached new levels from just basic “auto-charting.” In this joint client presentation we’re going to explore new breakthroughs in automation: We will explore case study examples of [...]
Wednesday | 11:15 am - 11:45 am | Room 2
Avoiding research limbo: How to keep your research from sitting on the shelf
The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward. Join us [...]
Thursday | 10:30 am - 11:00 am | Room 2
Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge
Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
Breaking barriers not bonds: Unveiling the dos and don’ts of marketing to Hispanics and effectively impacting your reach
Natalia Infante Caylor, PhD will show how brands misunderstand the multifaceted layers of the Hispanic culture, affecting the ability to reach this important segment in a culturally sensitive way. The presentation [...]
Thursday | 3:00 pm - 3:30 pm | Room 4
Bridging the $300 billion divide: Mining the gaps with Black consumers
Most brands unknowingly leave revenue on the table that is more accessible than any new-product launch will ever be. That opportunity lies in closing their gaps with Black consumers. Dawn [...]
Thursday | 12:00 pm - 12:30 pm | Room 3
Creating a better B2B survey: Business professionals speak out
Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]
Thursday | 10:30 am - 11:00 am | Room 3
Demand landscape: The power of understanding consumer demand
While it’s common to view consumers linked to product categories (e.g., purchasing sweet vs. salty snacks, or casual vs. formal clothing), a demand landscape removes assumptions about the consumption process [...]
Wednesday | 12:00 pm - 12:30 pm | Room 3
Equity and inclusivity in user experience research: A necessity, not a luxury
In a rapidly evolving digital landscape, understanding equitable and diverse user perspectives is no longer a nice-to-have but an absolute need-to-have. Join Eugenio Santiago, president, and Tony Moreno, director of [...]
Wednesday | 3:00 pm - 3:30 pm | Room 4
Evaluating the performance and future of Emotion AI
This future-focused session pressure-tests the transformative power of Emotion AI. Drawing evidence from over a decade of research, Dr. Aaron Reid examines Emotion AI, determining whether the technology is a [...]
Wednesday | 9:00 am - 9:30 am | Room 2
Everything has changed: Best practices for hiring and getting hired in the post-COVID era
As everything has changed in the post-COVID era, we’ll identify today’s best practices for hiring – and getting hired. We’ll share effective hiring processes, how to navigate the growing employer-candidate [...]
Thursday | 9:45 am - 10:15 am | Room 2
From insights to impact: Power of AI and qualitative insights
Embark on a transformative journey with Behaviorally’s GLADYS, a revolutionary tech-enabled platform reshaping behavioral qualitative research by extracting real-time insights from the most valuable moment in marketing: the purchase transaction. [...]
Wednesday | 3:00 pm - 3:30 pm | Room 3
From passive observation to active prediction: ProQuo demonstrates how AI has transformed market research into a brand manager’s ultimate sidekick
The integration of natural language processing (NLP) and machine learning (ML) AI techniques in market research has emerged as a game-changer for brand managers seeking strategic advantages. NLP allows for [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1
Got coconut milk? Exploring plant-based food trends with Vita-Coco
The plant-based alternatives industry is at a crossroads. Having seen a decline in sales for multiple years, many brands are pulling away from these alternative investments. Yet surprisingly, consumers identifying [...]
Thursday | 11:15 am - 11:45 am | Room 1
How Gen Z live well with QSR: Building brand loyalty with the digital dining generation
Generation Z lives in a digital world and this is no truer than with their dining preferences. Uncover the recipe for success to building brand loyalty with this critical consumer [...]
Thursday | 11:15 am - 11:45 am | Room 2
How to strategically apply AI to qual data sets for better accuracy
Join aha insights technology’s CEO and ResTech pioneer, Ray Fischer and VP of project management and qualitative strategist Paula Kramer for a practical how-to session that delves into the dynamic [...]
Wednesday | 9:45 am - 10:15 am | Room 2
Inclusive research: Unveiling the truths of Latino consumers
Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
It’s not about the product: How embracing culture turns customers from buyers to fans
When a brand embeds itself into culture, that is when buyers become fans. But many companies are being burned by their experiences here, afraid of stumbling into a divisive conversation, [...]
Thursday | 2:15 pm - 2:45 pm | Room 3
Looking back and looking forward: Steve Schlesinger and Merrill Dubrow in conversation
With over 75 combined years of experience running research businesses, Steve Schlesinger and Merrill Dubrow will discuss and evaluate their lessons learned and their considerations for the future. During this [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Navigating tomorrow: How to effectively use generative AI for your insights operations
Generative AI is here. Are you ready? Join us at the forefront of innovation as we dive into the practicalities of utilizing this new technology in consumer insights. Discover cutting-edge strategies, [...]
Wednesday | 2:15 pm - 2:45 pm | Room 3
Providing ‘meat on the bones’: The value of qualitative research
In this presentation, we will share how the KNow Research team empowered Peace by Piece International – a small nonprofit seeking to transform corporate gifting – to make data-driven changes [...]
Thursday | 3:45 pm - 4:15 pm | Room 2
Real-world AI in action: How Fossil Group is unlocking empathy at scale with high-trust AI
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Thursday | 12:00 pm - 12:30 pm | Room 2
Survey says! How to make reporting more experiential (Game show, anyone?)
In 2023, following extensive segmentation research, a client asked Wonderlust Collective to create a deliverable that went beyond a traditional PPT presentation. The research yielded great, nuanced insights but the [...]
Wednesday | 9:00 am - 9:30 am | Room 3
Tapping the hidden job market for research career opportunities and elite talent
When venture capitalists are looking for investments, they target high-margin, high-growth companies. As a potential employee, those companies are more likely to pay above market, promote quickly and are less [...]
Wednesday | 12:00 pm - 12:30 pm | Room 2
The 2024 election: What the will of the people says about the human condition and how brands can operationalize it
2024 is arguably the largest natural experiment in human history with more than 2 billion people going to the polls in 50+ countries. What does this tell us about the [...]
Wednesday | 1:30 pm - 2:00 pm | Room 4
The Roaring 20s, a new era: Exploring the Ozempic impact, the influence of TikTok Shop and other 2024 trends
Join Cara Edwards as she presents the New Consumer’s latest Consumer Trends Report. Built in conjunction with Co-efficient Capital, Cara will explore key 2024 topics, including use of GLP-1s and [...]
Thursday | 10:30 am - 11:00 am | Room 4
The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
Wednesday | 11:15 am - 11:45 am | Room 4
This is how you deploy AI in qual consumer insights
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Wednesday | 10:30 am - 11:00 am | Room 1
Urban cycling: Behaviors and perceptions across the mobility ecosystem
As more and more Americans pick up cycling as not only a hobby but also a means of transportation, cities and fellow users of the road have had to evolve [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
Wednesday | 11:15 am - 11:45 am | Room 3
Wide-open listening: Stop focusing on gathering data and let the consumer lead the conversation
When conducting qual or quant research, the first study questions that are asked can put constraints on what people will share and could even taint the ultimate research findings. You also [...]
Wednesday | 3:00 pm - 3:30 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200