‘The best half an hour I’ve spent’: Customer closeness in a low-engagement category
The need for customer centricity has soared to the top of the list of organizational priorities for most businesses. For many, it is a philosophy and a pledge which is [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
3 essentials to enhance your web designs
User-centric web design is essential for success with digital touchpoints. But did you know that a lot of the browsing process is unconscious – and outside of the awareness of [...]
Thursday | 10:45 am - 11:15 am | Room 2
Avengers assemble: Putting the Marvel superhero strategy at the center of Mars sensory insights to drive winning innovations
In any team, fostering a culture of continuous learning is paramount to staying ahead in the field of innovation. This involves not only acquiring new knowledge but also integrating it [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2
Bringing empathy through metaphor
Amongst all the bubble and squeak about AI, a lot has been claimed about what AI cannot do as well as what it can. Most discussion is more or less [...]
Thursday | 11:30 am - 12:00 pm | Room 3
Decoding Scotch: Unveiling consumer perceptions in the world of whiskey
In an era where the spirits landscape is constantly evolving, this study delves into the heart of consumer attitudes and behaviors towards Scotch and its counterparts within the whiskey category. [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
Empowering the patient voice: How NHS organizations harness qualitative analysis software to analyze patient and public feedback
The NHS is committed to putting the patient at the heart of everything it does – it is a key tenet and included in its constitution. In this presentation, NHS [...]
Wednesday | 2:30 pm - 3:00 pm | Room 2
Finding the diamond in the rough: Surfacing trends in the jewelry market through automated analytics
In a collaborative effort between De Beers, a globally recognized leader in the diamond industry and Inspirient, a pioneering provider of automated analysis technology, this presentation introduces a novel approach [...]
Thursday | 10:00 am - 10:30 am | Room 3
Forecasting demand for Guide Dogs 15 years into the future
The global pandemic put the Guide Dogs charity into a firefighting mode, forcing a short-term mind-set, but there was a need to reset the strategic horizon to build more long-term [...]
Wednesday | 10:45 am - 11:15 am | Room 4
From testing to learning: How Diageo used consumer feedback to expand in Africa
Join Deirdre van Zyl, Diageo’s head of innovation planning and insight in Africa, and Nicole Teh, strategic account director at Zappi, as they delve into Diageo’s consumer-centric approach to product [...]
Wednesday | 12:15 pm - 12:45 pm | Room 3
Fueling disruptive innovation: In conversation with Pernod Ricard
The global ready to drink (RTD) alcoholic beverage market has exploded over the last few years; it’s expected to grow by 12% in volume between 2022 and 2027, achieving $40 [...]
Wednesday | 3:15 pm - 3:45 pm | Room 4
FutureLens: Feeding tomorrow by navigating the future
Our world is changing in both clear and uncertain ways and we must think differently. Global food company Kerry Taste & Nutrition partnered with Kantar Futures to explore the scenarios [...]
Thursday | 3:15 pm - 3:45 pm | Room 4
How PepsiCo and Woxi have changed the innovation game with next-generation predictive analytics
PepsiCo set out to develop a better innovation insights and predictive analytics system. It puts sales predictive tools at users’ fingertips, allowing them to identify winners faster, make ideas stronger [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
How Roche works against insights inflation
Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that [...]
Wednesday | 11:30 am - 12:00 pm | Room 3
How to market market research: The art of selling insights to marketers
Insights can only realize their full value if stakeholders are engaged and commit to using them. At Samsung we’ve been able to achieve this by using key tenets of marketing [...]
Thursday | 2:30 pm - 3:00 pm | Room 2
Improving well-being in research: The AURA Working Well Together Charter (panel discussion)
How clients and agencies work together can affect not only the quality of the work but peoples’ well-being. With a goal to mitigate pressure points that can lead to stress [...]
Wednesday | 11:30 am - 12:00 pm | Room 4
Market research Room 101: What will you banish?
Ever wondered what the research industry could do without? In this interactive game show, two teams of client- and agency-side industry leaders will put forward their contenders to be banished [...]
Thursday | 2:30 pm - 3:00 pm | Room 4
Next-gen empathy: Amplifying consumer voices in the new era of market research
Join Katie Angier, global consumer insight and analytics lead at Reckitt, alongside Jilleun Eglin, senior director of product at Discuss, for this session on revolutionizing consumer empathy in the current [...]
Thursday | 10:45 am - 11:15 am | Room 3
Partnering with Kraft Heinz to innovate into new spaces
You can’t leave growth to chance, brands must intentionally look for new spaces in which to innovate. Those spaces must be meaningful and different from your competitor and incremental to [...]
Wednesday | 1:45 pm - 2:15 pm | Room 2
Plugging into people and pushing boundaries: Driving commercial impact
With budgets tightening and a focus on prioritization, it’s easy for brands to play it safe for short-term wins: research shifts from the truly exploratory to churning out regenerative propositions [...]
Wednesday | 11:30 am - 12:00 pm | Room 2
Research in the U.K. and the BEST approach to AI
As the U.K. regulator and professional and trade body, MRS has been collecting data on the market for research in the U.K. for many years. In this session the latest [...]
Wednesday | 10:45 am - 11:15 am | Room 5
Research that tells a story
The ability to translate raw data into interesting insights and memorable narratives is one of the most valuable skills you can have as a research practitioner. Gareth Lofthouse, co-founder of [...]
Wednesday | 12:15 pm - 12:45 pm | Room 2
Research with international flavor: Wendy’s shares recipes for successful studies around the world
What does it take to gain insights that transcend borders? International quantitative research requires acknowledging cultural differences, and innovative methodologies and engaging survey design can make all the difference. Join [...]
Wednesday | 2:30 pm - 3:00 pm | Room 3
Scaling the why: How Kimberly Clark is using conversational AI to blend qual with quant
When Kimberly Clark had the opportunity to pitch to a prospective trade customer, they wanted to persuade the supermarket to stock one of their products. To do this, they knew [...]
Wednesday | 10:00 am - 10:30 am | Room 5
Setting the bar high in better understanding customers’ needs
So much of market research focuses on end consumers but in alcohol, bartenders play a critical role, whether through designing menus, recommending a brand or encouraging a consumer to try [...]
Thursday | 1:45 pm - 2:15 pm | Room 3
The CMO perspective: How to create consumer value in a rapidly changing world
The world around us is changing quickly. The context in which consumers make decisions looks very different today than just a few years ago. We are in a cost-of-living crisis [...]
Thursday | 10:00 am - 10:30 am | Room 4
The future of consumer-led marketing: How AI is changing the game with insights and empathy
In this fireside chat, we will dive into how implementing qualitative consumer insights early and often will be transformative for marketing effectiveness. Key takeaways: How technology is enabling near real-time qualitative insights [...]
Wednesday | 12:15 pm - 12:45 pm | Room 4
The future of green: Defining eco in the U.K.
Hear from Andrew Flavin from the Reckitt UK shopper insights team on how Nailbiter videometrics uncovered unique insights into how the eco-conscious shopper navigates through the store to make a [...]
Thursday | 3:15 pm - 3:45 pm | Room 2
Transforming insight at Lloyd’s Register
Caroline van den Bos, insight and client experience director at Lloyd’s Register, joins Insight Management Academy CEO James Wycherley to describe her journey setting up a new global insight function [...]
Thursday | 12:15 pm - 12:45 pm | Room 3
Transforming insight at News UK and eBay
Parveen Bdesha, former insight lead at News UK and eBay Europe, talks to Lisa Dutton, head of team development at the Insight Management Academy, and reflects on her work to [...]
Thursday | 10:45 am - 11:15 am | Room 4
Transforming insight at Virgin Atlantic
Debra Walmsley, head of insight at Virgin Atlantic, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of insight at Virgin Atlantic. Key takeaways: How Debra [...]
Wednesday | 4:00 pm - 4:30 pm | Room 4
Transforming the impact of insight at Nestlé UK&I
Carolina Otero, head of group insight, UK&I at Nestlé, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of the insight team at Nestlé. Key [...]
Wednesday | 10:45 am - 11:15 am | Room 2
Unboxing beautiful insights: Dunelm’s segmentation revolution
Join us for an insightful exploration of Boxclever’s collaboration with Dunelm, a leading homewares and furniture retailer, to redefine their market segmentation approach. Facing challenges in customer growth and retention [...]
Thursday | 10:00 am - 10:30 am | Room 2
Unlocking strategic opportunities with B2B customers: How Visa are partnering with Dynata to empower SMBs across Europe in their digital transformation
In 2020, Visa announced a multi-year goal to digitalize 50 million small and medium-sized businesses (SMBs) worldwide. As part of its efforts to better understand the needs and expectations of [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Using segmentation as an engine for growth and regeneration
Explore how segmentation isn’t just a tool for customer categorization, it’s a catalyst for brand growth. A case study by Pentland Brands and Endura, presented alongside our research partner, ImpactSense. Over [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3
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