Automated innovation: Greater efficiencies for client reporting
BVA BDRC has partnered with E-Tabs since 2018 to create greater efficiencies in their reporting. BVA BDRC is an international full-service market research company that continually strives to innovate and [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
Avengers assemble: Putting the Marvel superhero strategy at the center of Mars sensory insights to drive winning innovations
In any team, fostering a culture of continuous learning is paramount to staying ahead in the field of innovation. This involves not only acquiring new knowledge but also integrating it [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2
Believe in better: A journey to embedding cultural insight at Sky
Understanding cultural shifts is key in delivering the vision of a future-focused company like Sky. This session will outline the journey to embed cultural insight in the business, its impact [...]
Thursday | 2:30 pm - 3:00 pm | Room 3
Bringing empathy through metaphor
Amongst all the bubble and squeak about AI, a lot has been claimed about what AI cannot do as well as what it can. Most discussion is more or less [...]
Thursday | 11:30 am - 12:00 pm | Room 3
Bye-bye burnout: A researcher’s guide to thriving in work and life
Burnout remains a pervasive issue in the industry, particularly among market researchers striving to meet stakeholder/client expectations while balancing personal well-being. In this talk, we will explore practical strategies and [...]
Thursday | 1:45 pm - 2:15 pm | Room 2
Case study: Unlocking empathy at scale with high-trust AI
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Thursday | 12:15 pm - 12:45 pm | Room 2
Changing hearts and minds in the home connectivity category: Leveling up digital experience by building a beta community
Consumer demand for reliable home connectivity and high-quality digital services has undergone an acceleration. In today’s post-pandemic world, evolved consumer lifestyles and a digital revolution mean connectivity is king, inside [...]
Wednesday | 10:00 am - 10:30 am | Room 3
Decoding Scotch: Unveiling consumer perceptions in the world of whiskey
In an era where the spirits landscape is constantly evolving, this study delves into the heart of consumer attitudes and behaviors towards Scotch and its counterparts within the whiskey category. [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
Empowering the patient voice: How NHS organizations harness qualitative analysis software to analyze patient and public feedback
The NHS is committed to putting the patient at the heart of everything it does – it is a key tenet and included in its constitution. In this presentation, NHS [...]
Wednesday | 2:30 pm - 3:00 pm | Room 2
Finding the diamond in the rough: Surfacing trends in the jewelry market through automated analytics
In a collaborative effort between De Beers, a globally recognized leader in the diamond industry and Inspirient, a pioneering provider of automated analysis technology, this presentation introduces a novel approach [...]
Thursday | 10:00 am - 10:30 am | Room 3
Forecasting demand for Guide Dogs 15 years into the future
The global pandemic put the Guide Dogs charity into a firefighting mode, forcing a short-term mind-set, but there was a need to reset the strategic horizon to build more long-term [...]
Wednesday | 10:45 am - 11:15 am | Room 4
From testing to learning: How Diageo used consumer feedback to expand in Africa
Join Deirdre van Zyl, Diageo’s head of innovation planning and insight in Africa, and Nicole Teh, strategic account director at Zappi, as they delve into Diageo’s consumer-centric approach to product [...]
Wednesday | 12:15 pm - 12:45 pm | Room 3
Fueling disruptive innovation: In conversation with Pernod Ricard
The global ready to drink (RTD) alcoholic beverage market has exploded over the last few years; it’s expected to grow by 12% in volume between 2022 and 2027, achieving $40 [...]
Wednesday | 3:15 pm - 3:45 pm | Room 4
FutureLens: Feeding tomorrow by navigating the future
Our world is changing in both clear and uncertain ways and we must think differently. Global food company Kerry Taste & Nutrition partnered with Kantar Futures to explore the scenarios [...]
Thursday | 3:15 pm - 3:45 pm | Room 4
How reaching niche audiences brings you closer to your consumers
In today’s competitive market, trustworthy insights from hyper-targeted audiences are more crucial than ever for powering tactical and strategic business decisions and growing consumer centricity. In this session, we’ll share a [...]
Wednesday | 4:00 pm - 4:30 pm | Room 5
How to increase in-store campaign effectiveness – lessons learned from the British Heart Foundation study
The in-store retail scenario continues to pose challenges and shopper attention is at a premium. Overcoming these challenges is particularly crucial for the profit and non-profit sectors alike as they [...]
Wednesday | 2:30 pm - 3:00 pm | Room 1
Immersive qualitative research and experiential deliverables
The relationship consumers hold with products and brands has undergone an enormous shift. Understanding these revised relationships often requires a deeper connection than can be found on a Zoom call [...]
Thursday | 3:15 pm - 3:45 pm | Room 5
Insights-driven TikTok creative guidance: How to leverage platform features
Are you looking to introduce a spark of freshness into your advertising strategy? The next frontier for marketers around the world is to embrace the potency of brands on TikTok! [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
Is it time to fire the qual team? The role of AI in qualitative moderation – a head-to-head case study
Clever Kevin is MDI’s AI-driven qualitative moderator who strives to take advantage of AI’s benefits – streamlining often cost-prohibitive and time-consuming research tasks. Clever Kevin aims to make qualitative research [...]
Wednesday | 3:15 pm - 3:45 pm | Room 5
Leveraging a global brand tracker within a complex organization
Cambridge University Press & Assessment is a heritage brand dating back as far as 1534. With that come many advantages, but also some challenges with how things progress. A brand [...]
Wednesday | 10:00 am - 10:30 am | Room 2
Next-gen empathy: Amplifying consumer voices in the new era of market research
Join Katie Angier, global consumer insight and analytics lead at Reckitt, alongside Jilleun Eglin, senior director of product at Discuss, for this session on revolutionizing consumer empathy in the current [...]
Thursday | 10:45 am - 11:15 am | Room 3
Panel fraudsters uncovered: An in-depth look at who they are and their impact on your investment
Fraud has grown exponentially in the online world in recent years and the panel industry is no exception. But who’s committing panel fraud? Why is it beneficial for these fraudsters? [...]
Thursday | 10:45 am - 11:15 am | Room 1
Partnering with Kraft Heinz to innovate into new spaces
You can’t leave growth to chance, brands must intentionally look for new spaces in which to innovate. Those spaces must be meaningful and different from your competitor and incremental to [...]
Wednesday | 1:45 pm - 2:15 pm | Room 2
Plugging into people and pushing boundaries: Driving commercial impact
With budgets tightening and a focus on prioritization, it’s easy for brands to play it safe for short-term wins: research shifts from the truly exploratory to churning out regenerative propositions [...]
Wednesday | 11:30 am - 12:00 pm | Room 2
Predicting the pulse of the world: Understand culture with generative AI and predictive analytics
We can learn a lot about people from how they communicate online. Not by looking at the number of engagements with a post or the amount of retweets but by [...]
Wednesday | 12:15 pm - 12:45 pm | Room 5
Run programmes, not projects to really make an impact
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Stephen Priestnall and James Cuthbertson as [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Scaling the why: How Kimberly Clark is using conversational AI to blend qual with quant
When Kimberly Clark had the opportunity to pitch to a prospective trade customer, they wanted to persuade the supermarket to stock one of their products. To do this, they knew [...]
Wednesday | 10:00 am - 10:30 am | Room 5
Setting the bar high in better understanding customers’ needs
So much of market research focuses on end consumers but in alcohol, bartenders play a critical role, whether through designing menus, recommending a brand or encouraging a consumer to try [...]
Thursday | 1:45 pm - 2:15 pm | Room 3
The future of consumer-led marketing: How AI is changing the game with insights and empathy
In this fireside chat, we will dive into how implementing qualitative consumer insights early and often will be transformative for marketing effectiveness. Key takeaways: How technology is enabling near real-time qualitative insights [...]
Wednesday | 12:15 pm - 12:45 pm | Room 4
The future of green: Defining eco in the U.K.
Hear from Andrew Flavin from the Reckitt UK shopper insights team on how Nailbiter videometrics uncovered unique insights into how the eco-conscious shopper navigates through the store to make a [...]
Thursday | 3:15 pm - 3:45 pm | Room 2
The urge to splurge: Differentiating unplanned and impulse purchases
Shoppers’ e-store navigation combined with their physiological responses have shown significant differences among planned, unplanned and impulse purchases in terms of shoppers’ emotional engagement and cognitive involvement in the decision-making [...]
Thursday | 2:30 pm - 3:00 pm | Room 1
Unboxing beautiful insights: Dunelm’s segmentation revolution
Join us for an insightful exploration of Boxclever’s collaboration with Dunelm, a leading homewares and furniture retailer, to redefine their market segmentation approach. Facing challenges in customer growth and retention [...]
Thursday | 10:00 am - 10:30 am | Room 2
Unlocking strategic opportunities with B2B customers: How Visa are partnering with Dynata to empower SMBs across Europe in their digital transformation
In 2020, Visa announced a multi-year goal to digitalize 50 million small and medium-sized businesses (SMBs) worldwide. As part of its efforts to better understand the needs and expectations of [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
Wednesday | 10:45 am - 11:15 am | Room 1
Using insight at UKHSA to support people most impacted by health threats
This session introduces the Insight team at the UK Health Security Agency and provides an overview of the types of research that we carry out to support the agency’s decision-making. [...]
Thursday | 11:30 am - 12:00 pm | Room 4
Using segmentation as an engine for growth and regeneration
Explore how segmentation isn’t just a tool for customer categorization, it’s a catalyst for brand growth. A case study by Pentland Brands and Endura, presented alongside our research partner, ImpactSense. Over [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3
4662 Slater Road
Eagan, MN 55122
(651) 379-6200