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TBD
3:00 pm -
7:00 pm
Exhibitor Load-In
9:00 am -
6:30 pm
Registration and Expo Hall Open
10:00 am -
10:30 am
Room 1
Dare to be different: Lessons learnt from innovating in the food, soft drink and alcohol sectors
Room 2
AI and the new researcher hierarchy of needs
Zappi
Room 3
2023 Consumer insights from user generated content
Queen Mary University of London
Room 4
Transforming insight strategy at Carlsberg
IMA, Carlsberg Group
Room 5
How AI can deliver innovation your customers really want
Black Swan Data
10:45 am -
11:15 am
Room 2
Insight storytelling: Creating ideas that stick
King, Session curated by AURA Insight
Room 3
Case study of Carat: Revealing the world’s most emotionally intelligent brands through AI-powered mass qual
DVJ Insights
11:30 am -
12:00 pm
Room 1
When transactional meets relational – the rubber hits the road
Forsta, DHL
Room 2
How Lowell engage with customers in problem debt
Lowell, Session curated by AURA Insight
Room 3
Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work
Dynata
Room 4
Pioneering HFSS research: Rethink promotion and positioning in store
EyeSee, Haagen-Dazs
12:15 pm -
12:45 pm
Room 2
Rooting your business in the customer: A grassroots guide to segmentation
Tyl by NatWest
Room 3
Body love: Can the right activities get us out of a negative body image spiral?
Hearst UK, Mindlab
Room 4
How to develop an insight leader’s playbook
IMA
Room 5
Unlocking the power of AI in verbatim coding
Ascribe, Toluna
12:45 pm -
1:45 pm
Lunch Break (Light Food Fare in the Expo Hall)
1:45 pm -
2:15 pm
Room 1
ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat
Quest Mindshare, Innovative Research Technologies
Room 2
The art of Holisticism: Designing for exceptional experiences
Blue Yonder Research, Unilever, Session curated by AURA Insight
Room 3
Sustainability: What does it even mean today?
Pulsar
2:30 pm -
3:00 pm
Room 1
Beyond KPI’s monitoring: How Pernod Ricard leverages social listening in a consumer-centric strategy
Meltwater,
Room 2
Sex sells, but neuroscience does it better!
Beyond Reason
Room 4
Panel: Trends, challenges and opportunities for 2023
Stravito, Cambridge University Press & Assessment, Shell, Burberry
3:15 pm -
3:45 pm
Room 2
Humour: The deadly serious role it can play in market research
Kantar Profiles
Room 3
HEART: The Barometer of Healthy Acquisition and Retention
PureSpectrum, MTM
Room 5
Predictive AI goes to the Super Bowl
Quilt AI
4:00 pm -
4:30 pm
Room 1
Marketing research 2.0: The ChatGPT era
This Is Insight
Room 2
EDI best practice guidelines for client-side researchers
BT, Session curated by AURA Insight
Room 4
TBD
Room 5
How Budweiser Brewing Group is leveraging agile technology and services to get fast, quality insights from consumers
Budweiser Brewing Group UK&I, Toluna and Harris Interactive
4:45 pm -
5:15 pm
Room 1
Is insight alchemy still to be found in 2023?
Market Research Society (MRS)
Room 2
How Edrington U.K. optimized its omnichannel path-to-purchase strategy
SKIM, Edrington U.K.
Room 3
How shoppers choose what product to buy in store and evaluating customer satisfaction after purchase
Field Agent UK, Bol Foods
Room 4
Deep, human insight in an automated world: Managing international brands on limited budgets with Distell International
Syren, Distell
Room 5
7 facts about humans that will change the way you do research
Emotional Logic Ltd
5:15 pm -
6:30 pm
Cocktails with Quirk'sExpo Hall
6:30 pm -
11:55 pm
TRC Networking After Party!Register here
9:00 am -
3:45 pm
Registration and Expo Hall Open
10:00 am -
10:30 am
Room 1
TBD
Room 2
The Virgin Media O2 SME audiences: An example of a great segmentation
Virgin Media O2 Business, Session curated by AURA Insight
Room 3
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads
Beano Brain
Room 4
Multi-step workflow for customer segmentation
DataExpert Services Kft.
10:45 am -
11:15 am
Room 1
Overcoming imposter feelings as you rise, as a woman, in your research career
Lara Meyer Insights Ltd.
Room 2
Managing participant experience in mixed-methodology research
InnovateMR + Ivy Exec
Room 3
ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat
Quest Mindshare, Innovative Research Technologies
Room 4
Transforming insight at Coca-Cola Europacific Partners
IMA, Coca-Cola Europacific Partners
Room 5
The art of precision: Driving buy-in and action beyond the debrief
Blue Yonder Research
11:30 am -
12:00 pm
Room 1
From clicks to conversions: The role of image optimization in e-commerce success
Behaviorally
Room 2
Convincing a boardroom of accountants to invest in brand: A story of insight effectiveness
Skipton Building Society, Session curated by AURA Insight
Room 3
Bogey to birdie: The positive impact of COVID-19 on the changing golf industry
OvationMR, Pellucid Corp
Room 4
The Art of Automation: For engaging, insightful and accurate large-scale reporting
E-Tabs, djs Research
Room 5
Moja: Fueled by insights and upping the stakes in the insurtech revolution
AXA, Session curated by AURA Insight
12:15 pm -
12:45 pm
Room 1
Better together: How market research and UX research support product and service development
Bold Insight
Room 2
Generative AI meets text analysis for a quant and qual understanding of rugby players’ attitudes
Caplena AG, England Rugby
Room 3
Beyond storytelling: Creating an insight-driven culture
Keen as Mustard Marketing, ESOMAR
12:45 pm -
1:45 pm
Lunch Break (Light Food Fare in the Expo Hall)
1:45 pm -
2:15 pm
Room 1
How ChatGPT changes everything about how we work
This Is Insight
Room 2
Inclusive journeys: An exploration of the experiences of blind and partially sighted people on public transport
Royal National Institute of Blind People (RNIB), Session curated by AURA Insight
Room 3
Growth hacking the moments that matter to create new category opportunities
BLOCKHEAD, Borderless Access
Room 4
Let’s talk about market research purchasing plans in 2024
Internet Research Bureau Ltd. (IRB)
Room 5
We need to talk about Sydney!
Rubiklab
2:30 pm -
3:00 pm
Room 1
Creating Inmarsat’s insights portal
Inmarsat
Room 2
What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand
Savelsberg Research, Session Curated by QRCA
Room 3
The rise of deliberative and collaborative research: Agency and client joint session
Southern Water
Room 4
Transforming insight strategy at Deliveroo
IMA
Room 5
Understanding consumer choices in a cost of living crisis
Heineken UK
3:15 pm -
3:45 pm
Room 1
Qualitative research in action
Flume, AQR – Association for Qualitative Research
Room 2
Delivering long lasting impact from a Customer Experience Framework at Premier Inn
Premier Inn
Room 3
TBD
Room 4
Your participants are your MOST valuable asset. Are you wasting your time and theirs?
The Candor Company
Room 5
Understanding the future of series
National Research Group, Sky
3:45 pm -
4:45 pm
Quirk's Happy HourRegistration Foyer
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