Sex sells, but neuroscience does it better!
Room 2 | 2:30 pm - 3:00 pm | Wednesday, May 3, 2023
The neuro-transformation of marketing.
The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the brain processes that shape consumer preferences and purchase decisions.
In this keynote, you’ll discover some fascinating case studies:
- How world leading brands in the beauty and FMCG industries are using a revolutionary neuroscience model to achieve maximal influence on what people like and buy.
- We’ll reveal the details of this three step model, developed in collaboration with the best American universities.
Key takeaways:
- Discover how neuroscience and behavioral economics challenge our thinking on brand strategy and marketing.
- Understand how identifying and quantifying implicit motivations drives consumer behavior.
- From theory to practice: discussion of 3 case-studies of multinational clients.
Speakers:
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